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7 Tips For Improving Your Inbound Marketing Efforts

Posted by Brandon Choquette on Wed, Oct 29, 2014 @ 04:34 PM

Inbound Marketing MetricsOne of the many exciting aspects of inbound marketing is that it works so well for businesses in almost every industry. While Inbound methodology may take a bit of time before you can expect results, once results start coming in, they are far less expensive and are also highly motivating. Inbound marketing offers great reward for a lower investment than other strategies; however, it takes a lot of effort from the get go.

There are a multitude of moving parts that factor into Inbound success, and in almost every case we have seen, one aspect is either being ignored, undervalued, or just plain overlooked. There are quite a few ways your business can improve results, to receive the amazing ROI promised when you first started inbound marketing. So, Let us begin. It is time to improve your inbound marketing results.

Analyze Your Current Strategy

Typically, Inbound marketing campaigns include blogging, SEO, landing pages, lead generation, traffic, calls to action, email marketing and social media. Which of these are you currently ignoring? If you answered “none”, well then, you’re just a pro!

Promote your content

This is an ineffective strategy: you post your new blog article and leave it there to pick up search traffic. This is a massive waste of a golden opportunity! Social media accounts give your business the opportunity to immediately collect traffic and leads based on whichever new piece of content you have published.

Of course, this doesn’t mean you should post to Facebook, Twitter, Linkedin, Instagram, etc. immediately! Appropriate content promotion is much more involved but is definitely worth the time investment.

Stay Educated

Inbound marketing, social media and search engine optimization are constantly evolving. To stay ahead, you have to stay on top of changes and make sure you adjust with new information. Daily reading is an absolute requirement, start with some of your most popular blogs and follow Hubspot on social media accounts for news alerts.

Don’t Ignore Analytics and Reporting

Your website’s daily and monthly statistics are the key to determining what is working and what is not. You should be checking your metrics fairly regularly, if not weekly to be sure that they align with your company’s goals and actions. If you analyze your numbers you can see exactly where you need to make adjustments to see the improvement.

Stay Up-To-Date With Hubspot

Hubspot itself is constantly changing. Older tutorials are usually updated but it takes some time. They are always making improvements to the software to make it easier for you to use and get results. Additionally their classes change to adjust to these improvements. Stay on top of certifications and classes offered to give your clients the best chance at success.

Schedule An Appropriate Amount of Time

One of the main reasons businesses don’t follow through on plans is because of a perceived or real lack of time. This ultimately means that other projects take priority. Businesses need to make the time to follow through with the implementation of inbound marketing methodology, otherwise the investment is for nothing.

Offer More Call-To-Actions

In theory the more optimized landing pages you have, the more leads you will collect. Once you have been using inbound marketing for a few months, you should aim to have fifteen or so landing pages, meaning you need around fifteen different offers. Whiles this is certainly not an easy task; it is possible, especially with content and persona planning.

ImageWorks, LLC

If you partner with a company like Image Works LLC that specializes in both responsive web design and inbound marketing, you can merge your design and marketing goals together to create an appealing website that effectively draws in website traffic, converts leads into customers, and makes it easy for users to find what they are looking for and communicate with your company.

inbound marketing assessment

Topics: responsive web design, Search Engine Optimization, Inbound methodology, Inbound Marketing, website traffic, Hubspot, blogging

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