So, you have implemented a social media strategy for your business and that is, admittedly, a huge step. Your company is about to be more visible for many more potential clients or customers and how doesn't need more of those, right? But what happens when the people don't come running over, like you or the executives thought they might? Does that mean it's time to halt the campaign and just give up? I have wonderful news for you, my social media brethren: You do not need to give up. In fact, social media does a lot for brands that make good use of the networks they are featured on.
According to Hubspot, social media campaigns can double the marketing leads that you might produce through inferior methods like attending trade shows, telemarketing, sending out direct mail, or PPC campaigns. There is little doubt that if your organization is seeking to broaden its reach and increase web traffic, social media is the strategy to use.
No getting any leads from your social media accounts? I'm going to tell you something, and please promise me you won't take this the wrong way, but it is likely because your social media strategy sucks. The good news is that there are actions you can take to turn it around and make your social accounts the lead generating machines you want them to be.
All it takes is a little blood, sweat, and perseverance. If you are uncertain whether your social media marketing is on the right track, it may be time to take a few minutes for some analysis. Here are some signs that your social media marketing is sucking.
Poor Content Ratio
Do you have a buyer persona outlined for your organization? If not, it's time you make one. Read this article to gain a better understanding of buyer personas, as well as their place within your inbound marketing campaign. We recommend using content aggregators to find multiple sources of great content all in one place. Social media is a fantastic way to share the content that is created by or for your organization, but it is also a wonderful place to share other company's thoughts and ideas. Be sure to share the wealth by posting content from other sources so you don't come across as too egocentric.
You Don’t Post Enough
There is no golden rule concerning when you should post or the right amount of posts you should aim for on a particular day. There are plenty of opinions out there, but one thing is for sure: the more you post (within reason), the better. Do some preliminary research and find out when your followers are online. This will increase your changes of creating quality leads and gaining more followers.
You Implement An Inconsistent Voice
One day your company sounds like a Supreme Court Judge, the next your posts are littered with friendly slang. While some might find this a refreshing change of pace, many people might view your company as inconsistent and an unreliable source of credible information. It's a good practice to create a company-wide style philosophy that will serve as the foundation for all future posts regardless of whom does the posting.
Does your social media marketing suck? Knowing is half the battle. If it’s time to rethink your strategy, all is not lost. Do research on what others in your industry are doing in social media: what works, what doesn’t and their tone. Take the time to get to know what your potential clients or customers want to see from you.
We understand that social media can be overwhelming, and it's not always easy to change with each update or refresh. If you are looking to boost your social media marketing then you may want to take a step back and reevaluate the online presence you already have.