Implementing a social media strategy is not always a simple task, and can take more time than you have on your hands. When properly executed, a social media campaign can generate website traffic to your website, while bringing in new leads for your business, allowing you to connect with prospective buyers.
Here is a quick guide to some common social media terms, which you can use as a universal translator for social media.
Blog: A personal or company website or web page on which an individual or group of individuals post informal articles, record opinions or share links, videos or imagery, on a regular basis.
Digg: Digg allows you to share content which may including news, videos or pictures. Users rate content by Digging it. Popular content appears on the homepage of the Digg site and can lead to increased visibility of your content.
Facebook: Launched in 2004, Facebook is an online social networking service, which allows users to create a user profile, add other users as "friends", exchange messages, share videos and receive notifications when others update their profiles.
Foursquare: Foursquare allows you to share you location with others. You are shown deals and offers relative to your location that may have also been recommended by your friends
Google +: A social network owned and operated by Google. Users can post stories, share videos and pictures, organize friends into circles, join communities and chat to other users. Your Google+ account syncs up with all other Google accounts you may have; Gmail, YouTube, etc. It is the second largest social networking site in the world, after Facebook.
Instagram: a smartphone app with which users take photos, apply filters, and share the images. Now only can users share photos on their Instagram accounts, they can also post to other social networks, such as Facebook and Twitter. Owned by Facebook.
Klout: This is a service that measures a user's social influence through examination of that user's social media accounts (like Facebook, Twitter, and Instagram, etc.) and providing a score on a scale from one to 100. The more social influence you exhibit, the higher your Klout score is.
Linkedin: A social networking site for professionals. Registered users may list their employment and educational history on their profiles, connect with friends and colleagues, follow companies, join interest groups, share content and have discussions. LinkedIn is the largest professional directory of individuals and companies with over 250 million users.
Newsfeed: A Newsfeed is a list of news posted on a particular platform. Newsfeeds exist on your Facebook profile page, on blogs and on Twitter.
Pinterest: Started in March 2010, the web and mobile application allows uers to upload, save, sort, and manage images (a.k.a. pins) and other media content through collections known as pinboards. Users can personalize their experience with Pinterest by pinning items, creating boards, and interacting with other members.
Share: The main focus of all social media platforms is to share your content, thoughts and company voice with others. Sharing options can also be added to your site using to allow people to like, +1, email, tweet or many other methods of endorsing or forwarding your content to others.
Skype: Skype is a VOIP (voice-over-IP) and instant messaging service. Users can call, message or video conference other users for free, or can pay to call landlines and mobile phone numbers. With more than 5000 million users, Skype is the most popular communication service in the world.
Snapchat: It's a smartphone application, which allows users to share photos. Users send images to a select group of recipients, and after a set amount of time, those photos stop being viewable to the recipients.
Twitter: Created in 2006, the online social networking service allows users to send and read short 140 character messages (a.k.a. tweets). Users can group their posts together by topic through use of hashtags, words or phrases that begin with a # sign.
Vimeo: Similar to YouTube, Vimeo is a platform for storing, sharing and uploading video content.
Vine: Created in 2012, Vine is a video sharing service, which allows users to record and edit 5-6 second long looping video clips. Vine was acquired by Twitter in October 2012.
YouTube: Google owned YouTube is a video sharing website where users can upload, view and share video clips. It is a good platform for placing how to guides, testimonials and information about your products and services.
We understand that social media can be overwhelming, and it's not always easy to change with each update or refresh. If you are looking to boost your social media marketing then you may want to take a step back and reevaluate the online presence you already have.