Inbound marketing is often misunderstood, and as a result, has developed a few myths. If you're researching inbound marketing as a possible solution to your marketing troubles don't fall for everything you read or hear. After all, according to HubSpot, 79% of companies that have a blog report a positive ROI for inbound marketing this year. Unfortunately, others often repeat these myths without proper exploration or background information. So, in this blog post, we hope to debunk some of the top myths concerning Inbound Marketing, once and for all!
Inbound Works For Every Business
As an inbound marketer, it can be quite tempting to claim that inbound works for every business. I mean, how could you fail when you are creating content, building a digital presence, and optimizing communication channels to speak to your target audience? Unfortunately, Inbound is not a universal solution. For small local businesses, Inbound can be a wonderful tool; however, it is not the only option. If, for example, you are seeing great returns on ads, or mailers, continue those campaigns. Try implementing some inbound strategies to complement your other campaigns. The truth is simple: there is no singular marketing tactic that can transform every business in every context.
Also, since inbound marketing takes a lot of time, effort, and money, it is best suited for organizations that sell an expensive product or service. Some examples include health care, professional services, manufacturing, financial services, and software companies.
Inbound Is A Trend | Fad
It's easy to dismiss trends in marketing, technology, and business as "fads" and ignore them. However, did you know that inbound marketing is actually an evolved form of a marketing strategy that has been around for ages? Think of the core strategy of inbound marketing: provide value and utility to your prospects, make yourself visible, earn trust, and earn the sale. Does that sound like a form of marketing that has withstood the test of time? Inbound marketing simply a more scalable, efficient, and modern way of approaching the market with the same intent.
Inbound Marketing Is The Same Thing As SEO
SEO is actually just one component of inbound marketing, and is mainly responsible for attracting visitors to your website. While inbound marketing involves practicing a number of different strategies to get people to your website, SEO is just one part of the equation, and focuses more on the traffic aspect.
Inbound Marketing Only Works With Younger Audiences
This has been an annoyingly persistent myth. Some people think that since Inbound Marketing is an online methodology, only young and tech savvy audiences will respond. However, it is important to note that the aging baby boomer demographic is spending more time online than watching television and is actually spending less and less time with newspapers and radio. The point is: don’t let your misconceptions about baby boomer technology use keep your company from enjoying the benefits of a successful inbound marketing campaign.
CT Inbound Marketing
When it comes to attracting, converting, analyzing, and integrating, there is nothing that is out of the reach of our capabilities. As a leading CT Inbound Marketing firm, ImageWorks LLC uses state of the art techniques and is focused on the success of your business. We work with you to improve your current marketing plan, overcome your challenges, achieve your goals, and meet deadlines. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.