Most people assume that the majority of Google search traffic comes from the most popular keywords, the keywords that are searched thousands to millions of times each month. However, while this makes intuitive sense, the reality is different. Longtail keyword phrases make up a majority of search traffic. Long tail keywords are usually, well, longer (4-6 words) and they’re also more specific than the average keyword.The success of using long tail keywords starts with searchers using search engines to find information. Rarely do searchers use only one keyword. Using a more specific keyword will yield much fewer search results, but your website will be ranked higher, and could very well increase traffic in the long run. With that said, there is no reason not to include all keyword types into your strategy – both long and short.

ImageWorks, LLC

Never depend on search engine optimization alone for the growth of your business. Often the businesses that fail are the ones that depend on SEO alone for the entire growth of their business. The companies that survive and thrive are the ones that have a solid approach and market in a variety of ways both online and offline. SEO can be a big piece; however, it is only one slice of the marketing pie.

By integrating all of today's Web tools such as SEO, social media, pay per click, and blogs, ImageWorks can provide a level of permission based inbound marketing that will turn your site into a lead generation tool. With continued nurturing programs, you become a trusted source, and prospects convert to customers.

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