Keyword optimization is an art that is easy to learn but takes practice and skill to master. By mastering this art you can attract new customers to your website with just a few strategically placed words. But you may ask, “ Where are the best places to keyword optimize? ”

Page Titles

Placing a keyword in your title helps you solidify the point of your blog or article. Also this will help guide those who are searching for information to your page. Having a keyword in each page title will help guide the viewers to what they are looking for.

Descriptions

Inserting keywords into your descriptions gives you the opportunity to direct viewers to your site in multiple ways. By using many related keywords you can direct many searches to your site from many different information searches. Also a keyword rich description helps viewers feel at ease knowing that there is information that fits their needs.

Headers and content

Headers and content are the final place visible to your readers that keywords are placed. Headers are what indicate the focus of the content following it. By placing keywords within the headers it helps reinforce the keywords and the flow of the website. The content is the meat of the website in which it is most important to make keyword rich. But do not make the content look like the keywords are forced, a bit of wordsmithing will allow keywords to be placed without looking forced.

Image File Names

Image file names are not something that you see often but including keywords in them help gravitate information seekers to your site. It will also direct image searches to your site by utilizing keywords.

URL's

Finally placing keywords into your URL will help direct searches to your site and further optimize the operation of your site.

By filling your site with keywords that simultaneously flow and optimize your site the amount of viewers visiting your site will drastically increase. Keyword optimization is seemingly easy, but the true masters can optimize their site without you even knowing.

ImageWorks, LLC | CT Search Engine Optimization

While professional SEO services can offer many opportunities to your business, you should never depend on SEO alone for the growth of your business. The companies that thrive on the online world have a comprehensive approach and utilize both online and offline marketing strategies. SEO can be a big piece; however, it is only one slice of the marketing pie.

By integrating all of today's Web tools such as SEO, social media, pay per click, and blogs, ImageWorks, LLC can turn your site into a lead generation tool.