Are you experiencing reduced traffic towards your website? Here’s how to know if your business’s website is driving or pushing away growth.
What to Avoid
Slow Loading Times
It is a turn off for new visitors to try to go on your website to only be halted by slow loading times. Around 40% of people will stop engaging with a slow website. Your bounce rate increases when visitors are unable to load your site in a timely manner making visitors quick to exit out of your web page. Make sure your website has speedy loading times if you want visitors to stay on your landing page.
What can be worse than slow loading times? Having too many pop-ups on your website can be distracting to your visitor, causing them to instantly click out of your website. Pop-ups can be stressful for a new website visitor that does not know your brand yet. Instead of forcing unnecessary pop-ups on your website visitors, convey your message in other ways around your site that doesn’t block a visitor from reaching your landing page.
Poor Website Navigation
Did you know that 38% of people will stop interacting with a poorly designed website? In fact, it drives 50% of users directly towards competitor sites. Visitors need clear and easy access to website navigation, otherwise they will be driven to a competitor’s site. Make it convenient for visitors to navigate your site and find exactly what they are looking for. The quicker they can find the answer to their question, the quicker they convert into customers.
Messy Landing Page
Imagine walking into a messy room after a long day, you would probably feel stressed out. This goes for your website as well! Avoid having a messy landing page if you want visitors to engage with your business’s website. Visitors find it overwhelming to look at a messy landing page, encouraging them to leave your site for a more organized webpage.
Hard to Find Contact Info
Many of the visitors accessing your webpage are there to find your contact information. Keep your contact information updated and in an easy to locate section of your web site. Having hard to find contact info only drives traffic away from your site, leaving you with less customers at the end of the day.
How to Drive Growth
Mobile Friendly Sites
54% of e-commerce is generated through mobile. Having a mobile friendly site is necessary in today’s world of mobile influence. Many customers prefer to use their phone or tablet to place an order versus taking the time to log onto a desktop computer. If you’re looking to drive growth towards your website, make sure your site is compatible with all mobile devices.
Clear Call to Action
Many businesses make the mistake of putting their call to action in the wrong spot on their landing page. It is important to always include a clear call to action on your site that instantly reaches visitors. Avoid having a call to action that is confusing or takes up too much room on your site. Put your call to action directly where visitors can see it so they do not have to scroll to the bottom of the page.
Add Helpful Features
Adding helpful features to your website like chatbots, online booking software, or online payment options can prove useful for visitors and drive traffic towards your site. Having chatbots to assist customers can alleviate the pressure from customer service and leave your customers with instant answers to their questions.
It’s no surprise that creating content can help drive growth towards your website. Much of your organic traffic can be generated through customer stories, downloadable checklists, and blogs. Businesses promote content on social media to further expand their organic reach. Give your visitors more than just products, create helpful guides and checklists that they can use everyday.
Optimize for Search Engines
There is no better way to drive growth towards your website than optimizing your site for search engines. SEO is an extremely important piece of having a successful website for your business. Focusing on your SEO strategy puts your business at the top of the results list on search engines, giving you the upper hand when driving traffic towards your website.
ImageWorks, LLC: CT Digital Marketing Experts
Keeping up with trends in digital marketing can be exhausting, especially when you've got a company to run. That's why our team at ImageWorks stays up to date with the latest advancements in the marketing industry. Let us focus on turning your website into a lead generation machine so you can focus on your business!