The holiday season is a busy time for any company, and more specifically, their marketing team. During the holidays, shoppers are on the hunt for that perfect gift to give to a loved one— due to this never-ending hunt, marketer care presented with a select opportunity to reel in more sales.

Before we know it, the holiday season will be in full swing. Whether your business sells knee-high socks or ski equipment, the holidays are a great time to increase exposure, web traffic and revenue. A great way to set yourself up for holiday success is by getting ahead on your holiday marketing strategy Don’t get behind like most businesses (and shoppers for that matter!) by waiting until the last minute.

So, what do you think your company will do this holiday season when it comes to your marketing? ’Tis the season to be inspired! Get out there and breathe new life into your marketing campaigns by taking a different direction this year. Interested in the recent trends in eCommerce holiday shopping? Get your campaign prepared by taking a quick look at this infographic by Cybba.com. 

ImageWorks, LLC | eCommerce SEO

It's always best to update SEO for the holiday season far ahead of time. If you have a realatively new site, or haven't taken the time to optimzie your website, then it's likely you'll be far behind teh curve of holiday shoppers. Remember, it takes time for SEO updates to take effect.

If you've previously optimized your site, take a few hours to navigate through the backend of your website and make surew things like meta descriptions, title tags, image ALT tags, and headers are all up to date with relevant keywords.

If you're concerned about your website's current standing and want to improve before the holiday season, sign up for a free SEO website checkup.