For some, the time surrounding the holidays may be used to catch up on some rest and relaxation. For Connecticut business owners, some are currently in their most important weeks of the year and others are busy analyzing and strategizing for the year ahead.  In this article, we'll cover some holiday tips for marketing your Connecticut business allowing 2017 to be a year greater than ever before. 

1. Don't Let Technology Outgrow You

In our office, it seems to be a reoccurring, sometimes daily event talking about the latest and greatest technology tools, gadgets and trends. Truth is, we hope your office has a similar buzz to it! Tech companies both new and old are beta testing and launching new products every single day. Whether a piece of hardware or a downloadable software, leveraging these tools for both your business and your clients is important to maintain relevance and success in many industries. For those who insist, "my business has never been online and does not need to be", I can confidently assure you otherwise. The decision makers of tomorrow are the same ones creating, interacting, searching and purchasing via digital platforms.

2. Social Media Matters

By this point, it's hard to go anywhere in the world without hearing about or interacting with social media. Although it may be the one thing you're telling your children to do less of, it's one thing your Connecticut business can certainly benefit from.  Hopefully by now, you're working with a fully optimized web design. Social media platforms provide you a place to engage with a targeted audience of your choice while promoting your brand and products or services as well as send quality traffic and leads to your website. A small Connecticut business can reach users and customers from all corners of the world based off of interactions and social media advertising efforts.

3. Monitor & Adjust Your Target Audience

As you look ahead to marketing your Connecticut business in 2017, it's important to evaluate and re-adjust as well. As the digital world continues to evolve, millenials take over baby boomers and new products and data consumption methods shift, your target may do the same. A product you successfully sold for 2 years to 30-40 year olds, may now be selling best to 25-30 year olds. Women may be purchasing your product more frequently than males, or vice-versa. It's important to get your team together and plan out your ideal customer (buyer persona) for the new year.

4. Align Your Sales and Marketing Process

Here at ImageWorks we see great value in aligning your sales and marketing campaigns in order to produce a higher quality of leads and conversions, which made our partnership with HubSpot a perfect match.  Their team introduced a the term, Smarketing, meaning:

"The goal is to have measurable goals that each team agrees to hit so there's mutual accountability. For instance, Marketing might have a mutually agreed upon leads SLA (service level agreement) to hit, and Sales must agree to follow up with a certain amount of those leads." via HubSpot

Aligning these processes can allow for increased sales and awareness as well as a strengthened and better-built staff. A team that builds a walkway together will maintain a much better vision of the route to success.

Hopefully you've enjoyed and value these holiday tips for marketing your Connecticut business in 2017! There are a wide array of changes to come in the digital marketing world. You can learn about more trends on the horizon below:

Web Design Trends For A Successful New Year

How Do I Improve My Social Media Marketing In 2017?