If you are a business that has recently started-up, you might be wondering, “How do I get my business noticed online?”. We’ve got you covered, here are some of the best ways for your business to get more attention online.
Create a Business Profile on Google
The first step to getting your business noticed online is to create a Google business profile. That way, your customers are able to search for your business on Google and leave reviews. Make sure to keep your business profile up to date to attract more online traffic. Encourage customers to go online and leave reviews through different interactive products. Any succeeding business has an established and updated Google business profile. Customers want to see that your business is up to date online when they search for it. Make sure your hours and location information are current.
Use Paid Search
If your organic traffic is not picking up like you’d like, consider investing into paid search to kickstart your online traffic. Using paid search can be utilized by businesses that are starting up to get their brand name out there. Google Ads allows you to play around with your budget to find what paid ad strategy works best for you. Consider using paid search if you want your business noticed more online.
Keep an Active Blog
Keeping an active blog for your business increases organic traffic to your website. Maintaining an active blog means posting on a regular schedule, some businesses find multiple blog posts a week increases traffic significantly. Add a call to action at the end of every blog post to give readers a way to reach your website. The more blog posts you create, the more content your site will have for readers to reference relating to your products and industry. Writing about the topics related to your industry makes your business seem like an expert in their own field, which builds trust between you and the prospect. Already have a blog but it's not performing up to your expectations? Check out our blog about how to create effective content for your website here.
Focus on SEO
Want to get your business noticed online? Focus on your SEO strategy. Your search engine optimization strategy will determine how successfully traffic will find your website when searching for similar businesses. You can focus on using trending keywords to boost your SEO performance. Research the trending topics in your industry to see which keywords perform the best. Consider hiring someone to manage your SEO if you are not familiar with search engine optimization. If your business is not investing into SEO, then your competitor is!
Make Social Media Profiles
Every successful brand online has a social media presence. Prospects and customers need a way to interact with your business online. Businesses on social media generate organic traffic by personalizing their brand online, giving it human qualities. These brands successfully connect with their customers emotionally by using social media. Make sure to follow and engage with your followers and prospects. Create fresh content for your followers to share. Give them the favor back by re-sharing customer content with their permission. After all, you have to give to get on social media! Use multiple formats depending which platform you are posting on, not all content will perform the same on all platforms. Content that performs well on Facebook might not perform as well on TikTok.
Co-Market Your Brand
Leverage your connections online by co-marketing your brand. Look for other businesses that you could co-market with. Take advantage of an upcoming holiday or sale to co-market with another brand and get your name out there. Your business will get noticed online when you co-market with other creators and brands. Be sure to add your website and social media handles to the marketing campaign when you are working with another brand or creator. Your business can go a long way when you team up with another brand.
ImageWorks, LLC: CT Digital Marketing Experts
Keeping up with trends in digital marketing can be exhausting, especially when you've got a company to run. That's why our team at ImageWorks stays up to date with the latest advancements in the marketing industry. Let us focus on turning your website into a lead generation machine so you can focus on your business!