Proper keyword research is the foundation for a successful SEO strategy, yet there isn’t always a clear-cut strategy for how to approach keyword research. Keyword research, when done properly, can help to increase your site's organic traffic, helping to bring in qualified leads. Also, keywords are an essential aspect in the content creation process, as they must align with the search behaviors of your businesses' target buyer personas, so it's important to know who you are targeting.

You cannot initiate keyword planning, unless you have a basic understanding of the phrases you will be targeting. So, to help you prepare we have included an Syntactics Inc infographic to help you learn which keywords to target for your businesses' website.

Final Thoughts

Now you have a list of keywords that will help you begin to focus on the right topics for your business, and get you some short term and long term gains. You should re-evaluate these keywords every few months, and as you gain more authority in the search engine results pages, you will likely discover that you can add more keywords to your list to tackle as your work on maintaining your current presence.

ImageWorks, LLC

Never depend on search engine optimization alone for the growth of your business. Often the businesses that fail are the ones that depend on SEO alone for the entire growth of their business. The companies that survive and thrive are the ones that have a solid approach and market in a variety of ways both online and offline. SEO can be a big piece; however, it is only one slice of the marketing pie.

By integrating all of today's Web tools such as SEO, social media, pay per click, and blogs, ImageWorks can provide a level of permission based inbound marketing that will turn your site into a lead generation tool. With continued nurturing programs, you become a trusted source, and prospects convert to customers.