How Does a Website Redesign Affect SEO?

Posted by Catherine Hatch on Fri, Nov 30, 2018 @ 10:05 AM

If your website is starting to look old or outdated, or you’re realizing it’s slow and unresponsive, it might be for a redesign. A complete website redesign is a big undertaking, but it can lead to increased traffic to your site, more leads closed, and a overall better impression on your visitors. When considering a website redesign, many people wonder what will happen to their SEO. Will your rank improve? Will you lose the SEO progress you’ve already built? We have the answers you’re looking for. 

website redesign


Updating Your Site

If your site is outdated, it might be unattractive, hard to read, or slow to load. These traits aren’t just a problem for user experience. These issues can actually make it more difficult for Google to index your site, leading to lower rankings. If Google cannot index your site or marks it as low quality, your rankings will suffer. For this reason, a website redesign can address these issues and lead to a higher ranking. With your redesign, you will get a high-quality, quick-loading site that Google will like.


A website redesign is a great opportunity to change the way your site is organized. You have the opportunity to add in new headings that better incorporate your key words. You can also reorganize your content into content pillars and topic clusters, which will help you rank for a wider range of searches and help Google understand and rank your site. A website redesign provides an opportunity to format your site in a more SEO-friendly way to improve your ranking for all of your target keywords.

Address Your Weaknesses

A website redesign is the perfect opportunity to take a look at what your site is doing right and what it’s doing wrong. You can start everything from scratch, taking advantage of your successes and eliminating your weaknesses. If your pages aren’t titled properly, you can change them with a redesign. You can also throw out some older SEO tactics, like keyword stuffing, that are no longer useful. You can also add new content to address any new or more useful keywords and restructure your content to better address new SEO standards. A website redesign is a chance to start from scratch, allowing you to address your website’s weaknesses and build on its strengths.


Losing Old SEO Progress

One of the biggest SEO-related concerns when redesigning a website is the fear of losing old SEO progress. It will take some time for Google to index your new site, and it will take a while to build up SEO progress. However, there are some strategies that can help you maintain your SEO progress. Be sure to redirect all links in your website to the new site, as broken links can harm your rankings. Save your old site’s crawl data for reference when you have problems, and avoid changing the aspects of your site that already work. A website redesign is an opportunity to improve your SEO and build up your progress quicker than before, but with the right strategy you can work to maintain SEO progress you’ve already made.

Tech Problems

Another issue related to a new site is tech problems. New sites often run into technology problems, especially when they’re first launched and the kinks still need to be worked out. Technology problems can impact your SEO, both because Google will flag your site as low-quality and because visitors will often click away from it quickly due to poor user experience. The best way to avoid this issue is to hire experienced web designers who can minimize the problems your site might have. They will work out your site’s problems before the site goes live, giving you the best chance to have minimal tech problems that can hurt your new site’s SEO.


ImageWorks, LLC | CT Web Design

Our custom CT web design solutions are built around your individual needs, and focused on your specific messaging, functionality, and inbound lead generation needs in mind. Our state of the art knowledge and continuous research and development efforts always take advantage of the newest technologies, insuring your project will be cross platform compatible, mobile ready, and easy to use. 

Over 18 years and a thousand projects, we have continually improved our process for understanding your business, defining your goals, performing a competitive analysis, translating your message to a compelling website, and integrating calls to action. This one-of-a-kind approach and un-paralleled level of experience leads to the creation of new business and measurable marketing results.

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Topics: SEO, website redesign, SEO Tips, Website Rebuild

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