No matter what size or what industry, every business needs to maintain a healthy sales funnel by gathering leads. Although many traditional companies may be accustomed to generating leads the old-fashioned way, there is a multitude of different ways to generate leads online. Here are some simple ways to increase the number of leads you are generating online.
Content Marketing
One of the most effective ways to generate more leads online is through content marketing. Creating and promoting educational content about your brand or field of expertise can help you gain authority in your industry and trust from potential customers. Blog articles, infographics, videos, images, and podcasts are all popular content formats you should consider using. However, keep in mind that good content can be time-consuming to produce.
Social Media
Social media is an excellent tool for generating leads online, but it does require regular posting to be effective. Creating social media profiles can help you cultivate a brand personality and offer another channel for potential customers to reach you. You can stimulate interest in your services by running contests, running paid ads, and announcing any developments in your business. To generate more leads, ensure that your social media profiles and posts link back to landing pages on your website.
Landing Pages
Landing pages are where your visitors land after they click on an advertisement or link in one of your social media posts. Since these potential customers have already expressed an interest in your services by clicking on your ad or link, landing pages are one of the best opportunities to convert these visitors into leads. Your landing pages should be aesthetically pleasing and convey that there is value in taking action then and there. Potential customers can be dismayed if your website is difficult to navigate or if your navigation funnel forces them to click through multiple pages to reach the page they are looking for, so make sure you are using a logical organization structure when designing your website.
Hire a Professional
If you want to see results fast, there is no better way than by enlisting the services of a digital marketing agency or web design company. If you do not have the time, manpower, or know-how needed to take the steps above to generate more leads, you should consider hiring a digital marketing agency. These companies offer a variety of services that are designed to increase your rate of on-line lead generation such as inbound marketing, search engine optimization, paid search, social media management, content creation, re-marketing, and paid social.
If you can handle the burden of content creation and running social media accounts but are still worried about the condition of your website, you should look into hiring a web design company. Many web designers specialize in redesigning your site to be more attractive and generate more leads through more effective landing pages. Some companies, such as ImageWorks, can provide both web design and digital marketing services if you find yourself needing to enhance your online presence and generate more leads.
ImageWorks, LLC | CT Social Media Marketing
Having trouble driving web traffic to your site? Wondering how to attract more visitors and increase the number of leads your company website generates? Don’t be afraid to call in the experts! Whether you are just starting to design your first website or have an older site in place that needs fine-tuning, ImageWorks can help you enhance your digital footprint to get yourself recognized and generate more business. Market yourself and your brand to the 100’s of millions of online interactive users.
We understand that maintaining and updating your company website can be overwhelming, especially when you have a business to run. If you are looking to boost your online presence and turn your website into a lead generating machine give us a call today for a free strategy session. Let us take care of your digital marketing needs so you have more time to take care of your clients.