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How to Improve Call to Action Click Through Rates

Posted by Catherine Hatch on Tue, Aug 07, 2018 @ 10:15 AM

click through rateA call to action on your blog post or web page is extremely valuable to both you and your reader. Your reader will receive content or a service that they will find beneficial, while you will receive their contact information to help usher them into the transition from lead to customer. It’s important to have calls to action on your web pages, but they will not offer any of these advantages if your visitors don’t click on them! If you’re looking to improve the click through rates for your calls to action, we have the tips that can help!

Make Sure it Looks Clickable

One of the biggest mistakes you can make when creating a call to action is failing to make it obvious that the button is clickable. A positive user experience is an important part of creating strong conversion rates, and a page that is clear, attractive, and responsive is essential to a positive user experience. For this reason, it should be very clear that your call to action is a button that can be clicked. It should stand out and be removed from the content, drawing attention to itself while making it obvious that it’s a clickable button.

Include Action Words

When creating the copy for your call to action button, make sure you include action words. When you include terms like download, click here, learn more, and contact us, you tell the reader to take action. Not only will these words indicate that your call to action is a clickable button, but it will encourage people to take action. When your button encourages action, readers are more likely to do what the button says. It’s important to include action words in your call to action to communicate the value of the button and encourage readers to take action.

Make Sure it Stands Out

To improve the click through rate of your calls to action, it’s important that they stand out on the page. Choose bold colors for your buttons as well as a simple design. Feature large, legible text and avoid including too many words within the button. When you create a bold, simple, clear call to action, readers are more likely to be drawn to it, which will improve its click through rates.

Place Buttons Where People Click

In addition to creating a call to action button that is attractive, simple, and well-laid out, it’s important to place the button on the page carefully. Consider placing a button above the fold for maximum clicks. You should also consider calls to action on the right side of the page, as readers’ eyes will naturally gravitate that way as they read. You should also place a call to action at the bottom of the page, after all of your content. Once the visitor has read your content and has it fresh in their mind, they will see your call to action and click it, as they’ll be ready to take the next step. Your call to action should be placed in an area that is eye catching, but you should avoid disrupting the content with poorly placed calls to action in the middle. Instead, place calls to action where people’s eyes naturally go without creating breaks in your content.

Offer Value

One of the most important factors that affects the rate of clicks on your call to action is the value of the offer. Every call to action offers the reader something, whether it’s a free consultation, an ebook, or simply an avenue to contact the business to learn more. It’s important to choose an offer that is valuable to the type of prospect reading your content. The offer should match the reader’s stage in the sales funnel and buyer’s journey. For example, you might offer an ebook at the end of a very general piece of content, as a reader of this type of content is probably not ready to make a purchase. For a more specific post comparing services, you might offer a free consultation. It’s important to include an offer that is valuable to the reader and relevant to their stage of the buyer’s journey. 

Ensure Mobile Friendliness

Because such a large portion of Internet surfing is done on mobile devices, your calls to action need to be mobile-friendly to be successful. Make sure that your call to action is clickable and responsive on mobile devices. If should be just as visible on your mobile site and maintain its proper format. You should also verify that your forms and content load quickly and well on mobile devices. If your calls to action are only successful on a computer, they will not yield the best possible results.


ImageWorks, LLC | CT Inbound Marketing Agency

Developing an inbound marketing strategy can be a daunting task. Many business owners walk into our office without knowing where to begin. Do not be discouraged. With technology and the digital marketing age moving as quickly as it does, we understand that you may have limited knowledge. We will always take the time to explain to you the process behind our projects. If something confuses you, you will never be judged for asking.

Combining blogging, SEO, social media, paid advertising, paid search, and other inbound marketing services, our experts will work with you to develop the ideal strategy for your business. We can help you generate leads and take your online presence to the next level!

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Topics: call to action, Call to Action Button

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