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How to Optimize Your Company’s Facebook Page

Posted by Catherine Hatch on Mon, Nov 13, 2017 @ 12:33 PM

Facebook is an important tool to market your business. In this day and age, a company’s Facebook page is as relevant as its actual website. In order to make your page as successful as possible, it should be properly optimized for usage and search results. Here are some tips to help you optimize your company’s Facebook page.


Provide Company Details

You should include as many details as possible about your company. Your hours, address, and location should be included to easily provide information to your audience. Provide a brief description of the most important aspects of your business in the overview and create a comprehensive summary of your products or services in your long description. You should also include a link to your website on your Facebook page.

Optimize Cover and Profile Photos

Your cover and profile photos are important in branding your company on your Facebook page. You should feature your logo and only include high quality pictures. Stick to 2-3 colors for your color scheme to send a clear branding message and keep your page looking clean and professional. Consider rotating your cover photos every so often to reflect different times of the year or different promotions.

Include a Call to Action

Facebook provides the option to include a call to action button on your page. You have choices such as book now, contact us, use our app, sign up, and many more. A call to action button will help create more conversions from your Facebook page. Consider matching your call to action to the messaging of your cover photo. For example, if your cover photo highlights your new app, include a “use app” call to action with an arrow pointing to the button.

Use the Pinning Feature

The pinning feature is a useful tool to highlight important posts. Time sensitive posts promoting upcoming events, offers, or contests are good candidates for a pinned post. You can also spotlight expert content you’ve created. Pinning content you’ve produced with other companies is a good idea as well, as it can highlight your involvement with these companies. If you have posts that you want to promote over a period of time, pinning can be very useful.

Create Company Milestones

Adding company milestones to your Facebook page is a great way to humanize your brand and promote trust. Include events such as the founding of your company and launch dates for popular products. You can also provide historical context for your company and include historical events related to your company. For example, if you have a restaurant known for its hamburgers, you might include the invention of the hamburger as a company milestone.

Create and Organize Page Tabs

Every Facebook page has basic tabs including about, events, and photos. Creating new page tabs that are specific to your business will improve the functionality of your Facebook page. For example, if you have a restaurant, you should include a menu tab. If you have a sneaker company, consider a customize your sneaker tab. Creating custom tabs will help personalize your page and improve each visitor’s experience.

Create a Custom URL

You should be sure to include a custom URL for your Facebook page. You have the option to make your URL “Facebook.com/YourUsername.” Therefore, you should choose a clear and accurate username, preferably the name of your business, to make your URL clear and accurate. A custom URL will help make your page look more professional and will increase its discoverability.


ImageWorks, LLC | CT Social Media Marketing

Having trouble managing your social media? Wondering how to figure out proper posting techniques on your own? Don’t be afraid to call in the experts! Whether you are just getting started or have an engine in place that needs fine tuning, ImageWorks can help you join the Social Media wave to get yourself recognized and generate more business. Market yourself and your brand to the 100’s of millions of online interactive users.

We understand that social media can be overwhelming, and it's not always easy to change with each update or refresh. If you are looking to boost your social media marketing then you may want to take a step back and reevaluate the online presence you already have.

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Topics: Facebook for Business, Facebook, Facebook Marketing

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