Content marketing is one of the most successful strategies to promote your website and your business online. However, the success of content marketing isn’t exactly a state secret. Because so many different companies, websites, and agencies attempt content marketing, there is a virtually infinite stream of content on the Internet for any topic you can think of. To be successful in this environment, it’s not enough to simply use content marketing. The most successful businesses create content that can stand out from the endless sea of content on the Internet. How can you create content that will stand out from the crowd? We have the tips that can help!

Connect With Your Readers

Looking for a way to stand out for your readers? Write about things they care about! The most important thing to remember when creating content is that there are real people that are going to read it. If you’re looking for ways to stand out, keep your readers in mind. Look at comments on your posts, interactions on social media, and any other places where you can gain insight into your audience. Use this information to create content that your readers will connect with. When your audience cares about your content and can connect with it, they’re much more likely to choose your article over a similar title.

Be Unique

How many blog posts have you seen that are rewrites of another article? Often times, the term “rewrite” is used loosely, as writers will copy paragraphs from other articles. Even writers who create their own content often steal headlines and ideas from other posts on similar websites. While there is nothing wrong with drawing inspiration from your competitors, content that is very similar to other content available on the web will not stand out. Instead, try something new. Take a different approach to an old topic, or come up with out of the box questions. Add a personal touch to your content that will make it uniquely you. When your content is unique and cannot be found elsewhere, it’s much more likely to stand out from the crowd. 

Focus on What Works

Any content marketer will tell you that one of the most important keys to success is testing. Conduct A/B testing to determine the optimal format, topics, and other key aspects of your content. Additionally, pay attention to which posts perform well and which do not. In future posts, emulate the factors that were successful in the past. When you repeat factors that you know yield success, you are creating content that you know users will like. Creating content that users like and want to read and share is the best way to stand out from other content that might be less responsive to people’s needs and wants. 

Promote Your Content

If you want your content to stand out and grab readers’ attention then you need to promote it! Promoting your content is the best way to make sure your target audience sees it. Be sure to share your blog posts and other content on your social media channels. Connect with other relevant websites who can link to your content as well. Consider posting ads that promote your content as well, especially on your social media channels. When you promote your content, your target audience is much more likely to see it than when you simply post it on your site and leave it alone.

Remember SEO Best Practices

One of the places that you probably want your content to stand out is on Google. The best way to stand out on Google is to appear at the top of search results. To improve your search rankings, stick to SEO best practices when creating your content. Include your keywords, create quality content, and avoid writing pieces less than 300 words. When you follow SEO best practices, your content will appear toward the top of Google’s search rankings, allowing it to stand out on the search engine.

ImageWorks, LLC | CT Content Marketing

Does your business need help working on your marketing strategy? Our professional copywriters blend sales-motivating copy with search-engine optimized (SEO) keywords and phrases to ensure your website will be found on the web — and then motivate your customers to take action. Our team takes pride in driving all of our clients campaigns to their highest potential allowing them to leave a dominant digital footprint.

Is your Content Marketing strategy ready to go? If you have any questions, we love a good conversation!