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Search engine optimization (SEO) is an important factor not only to increase traffic to your website, but to grow your business overall. Because most searchers don’t click past the first page of results, it’s crucial that your site ranks well in search engines. Despite its importance, many people aren’t taking advantage of SEO and don’t fully understand the process and what it can offer. Here are some of the most common misconceptions about SEO.

Google is the Only Search Engine That Matters

It’s a well-known fact that Google is the most popular search engine. For this reason, it’s a good idea to focus your efforts on Google. However, forgetting about other search engines can be a mistake. Bing and Yahoo combined make up about 30% of web searches. Because Bing powers Yahoo’s searches, focusing your efforts on one will improve your rankings on both. 

Social media marketing is a great way to promote your brand and grow your business. However, unless you’re doing it right, it won’t be very helpful. Worried you’re not using social media to your full advantage? Here’s some mistakes you should avoid.

Website traffic often goes down in the summer. This creates a perfect window to give your website a little revamping! Changes to your website in the summer are a great idea because they can go somewhat unnoticed, while making improvements that will improve traffic to your site. Here are some ways you can freshen up your website this summer.

Inbound marketing is an important strategy to grow your business in today’s world. Studies have shown that the ever-adapting strategy is able to target customers as they change the way they shop. Because this strategy is so important, there is a lot of information out there about the approach. Here are some of the top misconceptions that people have about inbound marketing tactics.

You Can’t Measure ROI

Many people believe that because inbound marketing is somewhat of an inexact science, you can’t measure the ROI. Fortunately, closed-loop analytics make it very easy to measure ROI. Content optimization tools like Hubspot make it easy to track, which clicks convert into customers. These tools make it easy to analyze data and strategize ways to improve ROI.

In the summer, everyone wants to be off their computers and outside enjoying the weather. It’s no surprise, then, that web traffic is significantly lower in the summer. There are some ways, though, to curb this drop in traffic. Read below to find out some common reasons for decreased summer web traffic and how to combat it.

So, you’ve created a web page and you think the hard work is behind you. Think again! If you want your web page to show up in search engines and be clicked on, there are many important steps you must take. To properly optimize your page, you need to consider every aspect of your page and make sure each part is functioning in the best way possible. Here are the major sections of a web page and how they should be optimized.

Any inbound marketer knows the value of SEO and organic search, but fewer people understand the value of paid search. Paid search can be a considerable asset to your marketing strategy. Particularly useful when used in combination with SEO, paid search can increase the quality web traffic to your site and improve your click through rates. Still have concerns? Here are some of the most common myths about paid search that deter people from taking advantage of it.

It’s no secret that everyone is on Facebook. With over 800 million users, you really can’t ask for a bigger audience. But is advertising on Facebook really all that effective? Check out these reasons why Facebook advertising can help grow your business.

Content marketing can be a powerful tool when used to its full advantage. It’s a great way to increase not only the quantity of the traffic to your site, but the quality as well. Getting new customers to your site is important for your business to grow, and it’s all about growth. Read below to find out how to use content marketing to attract new customers.