It's becoming a daily occurrence that more and more services arise giving consumers the ability to design their own logos, websites, business cards and more. Sounds like a pretty great deal right? No contracts, no upfront costs of hiring a web design team, and you can get it over and done with in no time! While this all may sound cheery and well, when you find yourself wondering, "should I design my own website?", there are several important factors you must take into consideration. In this article we'll cover 3 key elements you need to consider before attempting to design your own website.
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1. User Experience
If you've been asking yourself, "Should I design my own website?", chances are you've come across some rather enticing offers from companies like Wix or Squarespace. Only (x) amount of dollars for a "beautiful" website design that will elevate your business to the next level, so they say. While this may sound like the best and most cost efficient solution for you and your business, it's very important to look beyond a visual style guide and think about the principles of quality web design. How’s the user experience? Is all the information where it should be? Is the artwork professional and enticing? Is your content written to truly attract customers that fit your buyer personas? Is it adaptable to mobile devices? Have you used proper Search Engine Optimization techniques? The reason this may all sound a bit overwhelming, is because the truth speaks. The research, time and effort you put forth when investing in the future of your business very often reflects the confidence you have in your growing brand.
2. Do I Have Time To Design My Own Website?
As a business owner, manager, employee or entrepreneur, chances are you fully understand the immense amount of time consumed by running and maintaining a business. While it may sound like a simple task to build a quick, pre-fabricated web design, chances are you are not going to get the customized, responsive, and valuable website you've been searching for. The value of your working hours is going to be much higher focusing on networking, growth opportunities and maintaining a high level of service, while a professional team of developers take care of your website in the background.
3. The Price Is, Right?
Unfortunately, many of us (myself included) have fallen for the term "FREE" before. However, most of us have also learned that usually this is never the case! Many sites similar to Squarespace, offer a cost free web design platform or template. While this may sound enticing, what they are not telling you about is the:
- Monthly Maintenance Fees
- Additional App Subscription Costs
- Plug-In Fees
- Valuable Time Spent Learning How To Use The Platform and more!
ImageWorks,LLC | A Team You Can Count On
Next time you find yourself wondering, "Should I design my own website?", remember the importance of your other tasks at hand. Building, expanding and becoming a leader in your industry is an attainable goal! Believe us! Over 14 years and a thousand projects, we have continually improved our process for understanding your business, defining your goals, performing a competitive analysis, translating your message to a compelling website, and integrating calls to action. This one-of-a-kind approach and unparalleled level of experience leads to the creation of new business and measurable marketing results.
2017 Can Be The Year For Your Business! Let's Get To Work!