Driving more traffic to your website can be a frustrating endeavor for many business owners. Entrepreneurs want to focus their time and energy on running their business, not promoting their website. However, most business owners do not realize that it is all intertwined. Increased website traffic can bring in more leads and ad space is far more profitable the more people you have regularly visiting your site.

Make Sure Your Site is Mobile-friendly

Did you know that approximately 70 percent of all internet traffic comes from mobile phones? Even Google now bases rankings and search listings of websites on whether or not a mobile version of the site exists. This is why it is extremely important to make sure your company website is mobile-friendly. Nowadays, the easiest way to ensure your website is properly formatted for mobile users is by using a responsive website design. You can also use Google's Mobile-Friendly Test to find out if any parts of your site need to be tweaked to improve your mobile version.

Clean Up Any Performance Issues

Slow speeds and broken links can scare away traffic from your site. Attention spans are rapidly dwindling and, according to Google research, 53 percent of smartphone users will abandon a website that takes longer than three seconds to load. Make sure you are using a quality server and content delivery system to ensure your website is loading as fast as possible. To further improve site speed, compress images and other HTML files to reduce the size of the files that will be loading on your webpages. Google has also released an Accelerated Mobile Pages (AMP) plugin designed to improve site load time for mobile users.

Utilize Social Media

With 3.2 billion daily active users, social media can be an excellent tool to promote your brand and attract more website visitors. Facebook, Twitter, and LinkedIn are the three main channels but should be handled differently:

• Twitter- short updates, statistics, or brand personality posts
• Facebook- spark discussions or share photos and videos.
• LinkedIn- informational posts, share blog articles and industry news

Although these are typically the three best channels for business to grow their online presence, you should also consider starting an Instagram account if your company has an abundance of photo and video content.

Create Attention-Grabbing Content

Content marketing is an excellent way to gain more attention and website traffic. By releasing a steady stream of editorial, graphic, and video content you can inform and engage targeted audiences. However, in order to run a successful content marketing campaign, you have to be sure that the content you publish is high-quality, meaningful, and relevant to your desired audience.

ImageWorks, LLC | CT Social Media Marketing

Having trouble driving web traffic to your site? Wondering how to attract more visitors and increase the number of leads your company website generates? Don’t be afraid to call in the experts! Whether you are just starting to design your first website or have an older site in place that needs fine-tuning, ImageWorks can help you enhance your digital footprint to get yourself recognized and generate more business. Market yourself and your brand to the 100’s of millions of online interactive users.

We understand that maintaining and updating your company website can be overwhelming, especially when you have a business to run. If you are looking to boost your online presence and turn your website into a lead generating machine give us a call today for a free strategy session. Let us take care of your digital marketing needs so you have more time to take care of your clients.