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What are the Top eCommerce Design Trends for 2018?

Posted by Brandon Choquette on Tue, Feb 06, 2018 @ 12:21 PM
Ecommerce claims a larger slice of the global retail pie with each passing year, and experts project that it will account for more than 17% of all retail sales by 2022. The growing prominence of ecommerce comes as no surprise in a digitalized world, but this upward trend in online shopping does introduce unique challenges to retailers worldwide. As the ecommerce landscape becomes increasingly competitive, online retailers need to innovate the shopping experience they offer in order to keep up.

Because having a stellar product is not enough to stand out in such a highly saturated market, great design is the key for ecommerce businesses looking to make a memorable impact on their customers. Ecommerce design in 2018 is truly revolutionizing the way we shop by combining the ease and lightness of online shopping with the experiential and discovery-elements of offline shopping.

Some of the ecommerce design trends of 2018 are so ingeniously subtle we may not notice them until met with a poorly designed site with which to compare them. Trends like scrolling product photos and seamless product landing pages eliminate much of the needless navigation work that can sabotage conversions, creating a light yet informative online shopping experience.

But other trends are made to stand out: big, bold, out-of-the-box photography and integrated video are meant to capture your attention. These trends make it possible to showcase the product through its characteristics that simply don’t come through in standard photo dimensions, characteristics like movement, texture, or consistency.

And if you have ever walked into a store and later walked out having purchased something you never set out to buy, ecommerce design trends in 2018 are moving to encourage more of this kind of browsing. By designing unique, attractive, and interactive category pages, many ecommerce sites are moving to reintroduce an element of discovery to your online shopping experience.

Check out examples of these ecommerce design trends and more in the following infographic from What’s the Host:


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