All websites should have good content. So how do you know whether or not your content is good? A content audit can help you determine its performance and improve your website’s quality. If you think a content audit is something that would benefit your website, keep reading to learn more about what a content audit is and why it’s important.
A content audit allows you to closely review all of the content on your website and evaluate how it’s performing and aligning with your current goals. It can help put into perspective the following:
- What needs to be improved
- What’s working and what’s not
- The goals of your content
Websites that can gain the most from a content audit are ones that have been around for a while or have generated a lot of content as there’s likely more outdated pieces. The size of a website can also affect how often a content audit is necessary.
Why are content audits important?
Content is very versatile in that it can be about whatever you want and has worked as a powerful tool in the digital marketing world. But content requires upkeep as the dynamic of different platforms are always changing, so something that worked for your website at one point might not anymore. Here’s a few things that a content audit can help you improve upon:
If your rankings aren’t too good, there could be a problem with your content. Some of the content you have may not be SEO-friendly, although it might hold some value, it’s not going to rank highly. If you have good performing content, optimizing it to be more SEO-friendly can make a big difference in your rankings.
Revitalize Old Content
Even good content has a shelf life. Revitalizing old content can give you an opportunity to incorporate important keywords or update information to help it perform better. Giving new life to some of your older content can have the same effect as something brand new without putting in the amount of work necessary for an entire new piece of content.
Clear Out Irrelevant Content
While you might be able to find older content to repurpose or update to be more relevant, some content that’s great in the moment just becomes irrelevant. Keeping outdated content on your website that contains old information or broken links can be misleading to users. In this case, it’s best to just get rid of that content.