HubSpot offers different pricing tiers for their various products. Today we’ll be focusing on the marketing hub. As of 2021, there are four plans:

• Free
• Starter
• Professional
• Enterprise

I’m not going to focus on price too much in this article because HubSpot frequently offers discounts and upsells depending on buyer needs. Generally speaking, Starter will run you about $600 annually, Professional will cost $10,000, and Enterprise is around $40,000. These plans also come with a “budget” of prospects. If you exceed that budget, the plans become more costly.

Start with Free

Before you commit to any purchase, I strongly recommend signing up for HubSpot’s trial version and giving it a whirl. HubSpot is very powerful, but not without a learning curve. It’s crucial you take some time to familiarize yourself with the toolset. You don’t want to end up paying for a plan you don’t end up using, after all. Playing around in the starter environment will kickstart your inbound marketing education, letting you put theory into practice before you commit any dollars.

Let’s Upgrade

Don’t let the term “Starter” fool you. For many small businesses, the first marketing plan tier is powerful enough to carry them through their entire marketing cycle. Here, you get all the foundational tools HubSpot is built around. Landing pages, forms, list segmentation, ad retargeting… and much more. If you have cultivated a small pool of loyal clients or interested prospects, the Starter plan is a great way to start engaging with these users every day. Much of Hubspot’s pricing is buildout around the number of active contacts in your account – the people you’re marketing to. If the pool of people you are trying to reach is large enough, it may be necessary to purchase additional subscriptions to accommodate. This is just one of several reasons why you should constantly be pruning your contact list to keep only the highest quality prospects in your net.

Time to Go Pro

The Professional plan is another common entry point for first-time buyers. Considerably pricier, this version comes with everything Starter offers plus a suite of marketing automation, social media, SEO, and optimization tools. If you’re looking to house your entire digital marketing strategy under one roof, this is the plan for you. The professional edition really shines for companies that have multiple inbound marketing initiatives running at the same time. They might have a blog, some basic SEO, and some social media accounts. Once set up with HubSpot, it’s a single point of management for everything I just listed, with reporting built right in.

Starship Enterprise Has Arrived

All right, let’s be honest. If you’re actively considering a Hubspot enterprise solution, you are probably on the wrong website. That being said, the Enterprise plan is the go-to solution for any company with multiple marketing initiatives. If you are managing a large marketing team, Enterprise will let you partition users and data efficiently based on any number of values. Another major feature: data integration. Enterprise will sync up with Salesforce and other major CRMs, creating a seamless workflow for your employees.

Once you’ve explored the starter version, the best thing to do is hop on a call with one of HubSpot’s reps with a list of your questions. If you’ve done your homework, you’ll be able to find the perfect starting point in HubSpot’s marketing plan in no time. Learn more at https://www.hubspot.com/pricing/marketing