A business’s website is one of the most important online marketing tools, representing your business, establishing an online presence, and providing your customers with important information. If your customers can’t find your website online, you are missing out on all of these benefits. When attempting to find a business online, most people will turn to search engines, particularly Google. Therefore when customers can’t find websites, it’s typically because they can’t find them on Google. We’ve compiled a list of some of the top reasons why your customers can’t find your website and what you can do about them.
Your Site is New
If your website is relatively new, it might be difficult for your customers to find it. Google indexes sites regularly, but it will take a bit of time for Google to fully index your site. Additionally, SEO depends on the reputation of your site and your site’s activity, so a newer site will not always perform well on Google. If your website is relatively new, don’t worry about your customers finding it. Within a maximum of a few months your site will be visible on Google.
Your Site Isn’t Optimized
One of the top reasons why people can’t find business’ websites on search engines is that they aren’t properly optimized. If you’re not using proper SEO tactics, your website will not rank as highly on Google as it could, meaning customer will have difficulty finding it. It’s important to optimize each page of your website for key words and include key words in the title tags for your site. Without proper optimization, your website will never rank highly on Google.
You Need More Content
Another reason why your website might not rank as highly as you would like on search engines is that it does not have enough content. If you don’t have enough pages to cover all of your services and potential key words, your site won’t rank for your target key words. In addition to having enough pages, each page on your site should have at least 300 words of content. If your pages have fewer than 300 words, you should add to them to improve your Google rank.
Your Content is Low-Quality
If your website has been around for a while and you’ve optimized it and you’re still not ranking very well on Google, it might be the quality of your content. It’s not enough to simply include key words and have enough words on the page. Your content needs to be good quality, educational, and easy to read. Google cares about the quality of your content and takes it into account when indexing your site. Additionally, if your content is low quality, people will leave your site quickly, which Google can also track. If your customers can’t find your website through search terms, low quality content might be to blame.
You Haven’t Claimed Your Google My Business Page
Your Google My Business page is an essential part of your business’s presence on Google. When you have claimed this page, your customers can search for your business and immediately receive important information such as your location and hours right on Google. If you have not claimed this page, your website will be more difficult to find. Additionally, failing to claim your Google My Business page makes your website appear less reputable, as many people use Google to quickly find out business hours and other simple information. If you haven’t claimed your Google My Business page, it’s important to do so to help your customers find your website.
ImageWorks, LLC | CT Search Engine Optimization
While professional SEO services can offer many opportunities to your business, you should never depend on SEO alone for the growth of your business. The companies that thrive on the online world have a comprehensive approach and utilize both online and offline marketing strategies. SEO can be a big piece; however, it is only one slice of the marketing pie.
By integrating all of today's Web tools such as SEO, social media, pay per click, and blogs, ImageWorks, LLC can turn your site into a lead generation tool.