The "Constitution State" is flourishing with businesses both new and old and our marketplace is constantly evolving. Large or small, a plan for social media marketing for business in CT opens up a world of opportunity to both grow your brand and engage with your audience.
As said by the team over at WordStream, "Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals."
Your social media outlets allow you to really "show off" who you are. What does your business do? What services do you provide? Who's on your team? The ability to give an insiders perspective of your brand opens up the floor for engagement and prosperous business connections.
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Now, if you've made it this far, you've most likely decided that it's time to start using social media marketing for business in CT. You couldn't be more correct! Actually, your late, but we can get you up to speed! Before you begin posting pictures with endless amounts of hash tags and other sorts of things that make me cringe, there are a few simple steps you can follow to get the most out of your efforts!
1. Set Your Goals
Before you begin posting, it's important to know your social media goals. What are you looking for in the results column of your efforts? Whether its followers, likes, retweets,shares, or sales, if you don't know where you're trying to get, it's impossible to give the GPS a destination.
2. Research Your Competition
No matter where you are on your industries totem pole, let's face it, competition is everywhere. The good news is, doing some research on those competitors can actually give you more useful insight than you may have ever gotten if they didn't exist at all. Dive into their website, browse their social media channels, and explore any assets they may be leveraging in social media marketing for business in CT. Look into what's performing well, what's not, what is making their customers happy and what is making their customers upset. Reviews are a powerful tool. Read them! Staying aware and educated about your competitors will give you a strong advantage when it comes time to plan your content.
3. Plan Your Content
In this day in age, especially when using social media marketing for business in CT, content is king. You've set your goals, researched competition, and you're ready to start posting! But wait, what are you going to post? When? Why? Where? Content calenders are a wonderful thing. Plan what your going to post, when your going to post it, which campaign it is attached to (if applicable) and also, where is the content coming from? Will you be generating next weeks blog post? Or are you sharing someone else relevant story in order to build awareness and create industry chatter. Planning in advance allows for a steady flow of content distribution.
4. Analyze Your Results
First off, if you've made it this far, take a second to pat yourself on the back. The ball is rolling and you are heading in the right direction! You've been using social media marketing for business in CT and have created a steady flow and release calender of content. Relating back to those goals you've set, it's now time to analyze. There's a variety of analytic platforms you can use to get real time results on the such as Sprout Social, HootSuite, and our personal favorite, HubSpot. These platforms allow you to see who is viewing your content, where and how they are interacting with it, and a variety of other analytic data. These results allow you build more in-depth buyer personas and tailor your next campaign based off your results, allowing you to reach that maximum qualified audience.
ImageWorks | Using Social Media For Business In CT
ImageWorks social media and marketing mix provides the tips, tricks and plan of action that you will need to elevate your brands digital presence and become a leader in using social media for business in CT. Our CT Inbound Marketing agents are social media geeks off the clock, too. We blend our personal experience and expertise with the latest data and constant research on best practices.
Ready to bring your brands digital presence to the next level? Check out the video below to gain a better idea of what it's like to work with the ImageWorks team and get some additional insight on how together, we can grow!