Social media is in a state of constant evolution. The strategies that may have worked for you a year ago, could yield no results today due to changes with social platforms or a shift in your audience. However, there is hope.
There are actions you can take to turn around poor social media performance and make your social accounts the lead generating machines you want them to be.

All it takes is a little blood, sweat, and perseverance (well, not literally).  If you are uncertain whether your social media marketing is on the right track, it may be time to take a few minutes for some detailed analysis. We've included an infographic by Jason Squires, which details 9 avoidable mistakes businesses make on social media platforms.

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Does your social media marketing fall flat? Being able to admit that is half the battle. If it’s time to rethink your strategy, all is not lost. Do research on what others in your industry are doing in social media: what works, what doesn’t and their tone. Take the time to get to know what your potential clients or customers want to see from you.

We understand that social media can be overwhelming, and it's not always easy to change with each update or refresh. If you are looking to boost your social media marketing then you may want to take a step back and reevaluate the online presence you already have.