Customer retention is important for every business, and if you want to utilize social media marketing for brand recognition, you have to figure out how to connect with people online as opposed to in person. When you take away the face-to-face relationship between a business and a customer, it’s important to grab their attention in other ways, such as emails, promotions, and a strong social media presence. Let’s look at 4 ways your business can improve customer retention online.
Have a Strong Social Media Presence
Now more than ever, people are spending their time scrolling through social media platforms, which is why businesses have taken advantage of this trend in order to market their brands. It’s also a great way to communicate more with customers, as you can monitor your social media page through mentions, hashtags, and direct posts. You can answer customer questions or concerns more directly, proving your business cares about their input. Studies show it’s easier to retain an existing customer than to acquire a new one, but with a strong social media presence, you could actually reach more people just by regularly posting engaging content.
Offer a Rewards Program
A rewards program gives an incentive for customers to come back and make another purchase, which can improve customer loyalty. It also allows customers to feel like the business cares about them when they get something extra, whether it be rewards points, punch cards or a discount on their next purchase. Customers will likely come back if they know next time they want to buy something they can get a discount, or a free item.
Maintain a Consistent Brand
It’s important to have a consistent, signature brand for your business so that you’re sending a clear message to customers about what product or service you provide. This means anything from your logo or color scheme, to the general format of your website should be a cohesive message. If aspects of your business change such as offers or products on your website, make sure you’re regularly updating any platforms that would contain misleading information to your customers.
Create Interesting Content
Creating engaging content for your followers is crucial for inspiring brand loyalty on social media. Visual content such as videos, pictures or live streams get noticed and shared more on social media platforms than anything else, so you want to be sure you’re keeping your content fresh. If you’re not sure what to post, you can always share something that might correlate with your brand, and write a comment to show your followers you’re supportive of other brands. For more tips on keeping your content interesting, check out our previous blog post about social media marketing ideas.