One of the most valuable tools on Facebook available to businesses is the advertising tool. Through Facebook advertising, businesses have the ability to reach Facebook’s 2 billion users. This tool can be valuable to businesses of all types and sizes, as the ads are highly customizable. If your business is not currently using Facebook ads, here are five reasons why you should start using them today.
1. Everyone is on Facebook
Facebook has over 2 billion users worldwide. The average person spends 28% of their total time online on social networking sites, spending 40 minutes on Facebook alone every day. For this reason, posting on Facebook is a great way to expand your reach. When use Facebook to advertise your business, you have the opportunity to reach a great number of people and you can be almost certain that your audience is reachable via Facebook.
2. Organic Reach is Difficult
Facebook is a great way to reach your target audience. However, organic reach for businesses on Facebook is essentially dead. For this reason, if you’re not using Facebook ads, you won’t be able to reach your target audience. Sponsored content and ads on Facebook are the best ways to ensure that you have good visibility on Facebook and that you’re reaching your intended targets. Paid Facebook ads are the only way to maximize your reach on Facebook.
3. Targeting is Highly Accurate
Facebook advertising allows for highly specific targets. You can target the exact audience you’re hoping to reach, specifying a wide variety of demographics. You can target by location, age, gender, job, education, and even relationship status. The Facebook advertising tool allows for highly targeted ads, ensuring that your ads are reaching the right people. In addition to increasing your reach, you can be sure that your targeted ads will drive high-quality traffic to your site, including people likely to make a purchase.
4. Improve Your Site’s SEO
Smart digital marketers work hard to improve their website’s SEO to improve its ranking on search engines. Facebook ads will lead to referral traffic to your site. One of the factors that Google takes into account when ranking websites is referral traffic. Therefore, improving your referral traffic via Facebook ads will improve your site’s SEO. When you can improve your site’s SEO, you will drive even more leads to your site.
5. Retargeting
One of the top benefits of Facebook ads is the ability to retarget old visitors. When someone visits your site, they drop a cookie that then follows them around the web. This cookie allows for retargeting ads. These ads will show up on Facebook and will only be visible to people that visited your site and did not make a purchase. This type of ad is a great way to remind someone of your business who has already shown interest. Retargeting is a great way to reach people who are already interested in your business in order to close the deal.
ImageWorks, LLC | Facebook Advertising Management
Although it may seem easy to get started with Facebook Ads, if you're not careful and detail oriented, you can end up blowing your spend with little to show for it. At ImageWorks, we've taken the time to study dozens of accounts and hone in on the mistakes that often cripple a company's first efforts. If you're concerned about your social ad's performance or are looking to outsource ad management to free up time in your schedule, we're a natural fit.
