Writing blogs are very effective to grow your website traffic. However, to get your blog found and grow organically it's important to learn about strategic techniques that go beyond every other blog post. Just writing something in the hopes it will peak people's interest is not going to grow your customer base like you hope. Learn more about how to grow your blog by utilizing techniques that boost your SEO to help get your blog found.
Not Every Blog Is Going To Rank #1
First and foremost, it's important to know that not every blog is going to rank and that you should carefully choose the ones you want to rank high on search engines. The reason for doing so, is that your blogs should be written for the reader and not for rankings but having some with the focus of rankings will help build your brand and improve your organic search. Once you choose the blog to rank for, make sure you analyze the keyword as one that is commonly searched but one that may also be easier to rank for. According to Hubspot, try to choose a blog that has less competition around its target keyword. A great tip is to try ranking for a keyword that your competitor is already ranking for! Chances are, if they can rank for it so can you.
Make Your Blog Visually Appealing
Images don't just make your blog look visually appealing, the visual elements also help people find you in search engine listings. If you want to grow your blog's readership, you need to put serious thought behind the images you choose to include in your blog posts. Be strategic and thoughtful in how you choose to display and present each image within your content. All of your blog posts should contain images. Blogs are different from journals and books: they are a part of a platform that requires a very specific type of writing. That format needs enhancement to add context while improving the overall look and readability of the post itself.
Additionally, make sure to utilize image ALT tags as an opportunity to add the keyword you want to rank for. To be exact, the full title is “alternative attributes of an image tag.” The alt attribute is a modifier that gives descriptive information about the image called in an individual image tag within a page of HTML code. The alt attribute’s descriptive information is useful to assist search engines understand the image and blog as they navigate the information (Source).
Keep Up With Basic Optimization
Blogs are beneficial tools to provide prospective customers with valuable information and the businesses with brand awareness. There are several basic optimization tools that are easy and beneficial to use that can significantly boost your blog posts: Take a look at some of the basic optimization tools below:
Appealing Title: The title of your blog holds a lot of power. People will be more enthralled to click on your blog when the title sounds interesting and beneficial to the prospective reader. There will always be several other blogs with similar content, so it's important yours stands out from all the other choices available.
SEO Title Tags: Title tags define the title of a document and is displayed in the top bar of internet browsers. This is important so search engines such as Google to understand each page individually and know what the main keywords will be throughout the content.
Blog Meta Description: Just as improper keyword usage can harm your SEO strategy, ignoring the significance of an instructive title tags and meta description can detract from your hard work as well. Create unique and descriptive page titles and use your meta description as a final opportunity to provide a preview of the value of your page. Meta descriptions are used in search engine results, so make sure to create copy that grabs the searcher’s attention.
Internal Links: Add internal links in your blog that leads people back to your website. Make sure you don't overload with internal links and only add them when appropriate as it correlates with the information.
Include Long Tail Keywords
Consistently Publish Blogs
Consistency is key to being remembered by your readers. Imagine that the person reading your blog post is a friend. If you don’t call or text or visit your friend, do you think your friend is going to want to make an effort to be your friend anymore? The answer is no they would not want to hear from you after ten years of silence. You have to take the time to build a lasting and consistent relationship with your readers just like you do with your friends. It takes time and a lot of blog posts to build something worth going back to.
ImageWorks LLC | Business Blogging
By integrating all of today's Web tools such as SEO, Social Media, Pay Per Click, and Blogs, ImageWorks can provide a level of permission based inbound marketing that will turn your site into a lead generation tool. With continued nurturing programs, you become a trusted source, and prospects convert to customers. Qualified visitors are attracted to your website and then led through a sales process that engages, qualifies, and turns visitors into actual leads that can be nurtured until they become clients.
Download the guide below to learn how to write SEO copy that sells.