It seems just about everywhere you go this time of year, you hear an abundance of people talking about their New Year's resolutions. It's the same around our office, and hopefully yours as well. When new goals are set, both successes and failures arise from which we can learn from and use to fuel the next. In this blog, we're not talking about the 50lbs we want to lose or the dream car we're hoping for. Continue reading for some actionable New Years marketing resolutions that you and your business can benefit from.
1. Take Advantage Of Blogging For Business
If you're not already, blogging for business in 2017 is something your business shouldn't go without. Whether it's already in existence or just getting started, your blog is a multipurpose content outlet. Announce new products or services, discuss the hottest topics, or invite a guest blogger to put their spin on something taking place within your industry. Upon adding blogging for business to your list of actionable new years marketing resolutions, you may find the following useful as well!
What Are The Benefits Of Having An Active Blog?
Why Should I Be Blogging For Business?
2. Leverage Social Media Outlets
In 2016 we saw a massive uprising of paid social media marketing. Platforms such as Facebook put up a powerful battle against traditional ad spend dollars and this is certainly going to expand exponentially in the year ahead. Your business doesn't need to try an conquer an abundance of different social media outlets at once. Test the waters and find out which platform provides the highest level of results for you, and become an influence in that area. You can learn more about social media marketing trends for 2017 in our blogs below.
How Do I Improve My Social Media Marketing In 2017?
Social Media Marketing Trends Dominating The Business World
3. Analyze Your Analytics
The majority of all major social media platforms have now implemented their own version of analytical data making it easier than ever to track ROI. Due to the rate in which paid social advertising is growing, it's important to be able to perform A/B testing with your ad space and creatives. The ability to create, promote, pause, edit, and re-launch is a powerful tool that traditional forms of ad purchasing can not offer. Be sure to include frequent analytic monitoring to your list of actionable new years marketing resolutions for your business. As well as the built in analytic tools, you may also want to research a 3rd party reporting tool such as:
