LinkedIn is one of the most important social networks for businesses. Because it is a professional network, LinkedIn is a great way to target professionals and other businesses while promoting your company in a business-centric space. In order to yield results from LinkedIn, it’s important that you use best practices to make sure your company page is fully optimized. Here are some tips to improve your company’s LinkedIn page.
1. Provide Expert Content
Create content that demonstrates your company’s expertise in your field. Share articles that solve problems that your target audience experiences in order to improve your company’s reputation and build trust among your audience. Establishing expertise in your field will increase traffic to your LinkedIn page, as readers will look to your company for advice.
2. Use Visual Media
Incorporating pictures and videos into posts is a great way to capture readers’ attention. When a picture or infographic accompanies a text post, click through rates increase. Videos are growing in popularity as well. Short, 15-second videos are a great way to get a quick message across to readers, while longer videos work will to spread awareness of an event or to interview an employee. Visual media is a great way to improve click through rates of posts on your page.
3. Keep Updates Brief
When creating posts for your page, keep your updates short and sweet. Use a simple title with an interesting image and a concise lead in order to encourage click-throughs. When the reader can understand the full meaning of the post at a glance, they are much more likely to spend time on the post and click them.
4. Engage Your Audience
Be sure to create content that encourages commenting and sharing in order to create a conversation with your readers. Ask questions or hold contests that encourage readers to share their best story about a certain topic. Be sure to reply to people’s comments to ensure that they feel that your company cares about them. For more tips on how to create content that will connect with your audience click here!
5. Use Paid Content
Organic growth of your LinkedIn page is great, but utilizing paid content can help generate leads quickly. LinkedIn offers a wide variety of tools to target your ads based on location, industry, and job position. You can create sponsored content sure to reach your target audience, or sponsored InMail that arrives directly in the InMail box of your targets.
6. Share Company Culture
LinkedIn is a professional network, and as such, it’s the perfect place to talk about your company culture. Give your company a personality and show that there are faces behind your business by sharing information about the goings on in your workday. These methods will promote trust in your brand and make people want to learn more about your company. Because LinkedIn is all about linking professionals with other professionals, it’s a great network for sharing information about your company culture.
7. Optimize Your Page
Much like Google and other search engines, LinkedIn has its own search parameters to ranking company pages. Therefore, you shouldn’t forget about SEO. Especially in your “About Us” section, it’s important to incorporate keywords that will ensure your company page comes up in the right searches. Use this section to describe your business, expertise, and industry in order to attract searchers to your company page instead of your competitors’. If you are still new to SEO, check out these tips for beginners!
8. Utilize Global Features
If your business is global, it’s a great idea to customize your LinkedIn page for global audiences. LinkedIn provides the option to create pages in more than 20 different languages. Once you create pages in languages according to your audience, you can use targeting filters for geography and language preference to ensure that the right people see your global page.
9. Share Other Content
It’s important to make sure that you share content other than your own. When you produce of all of your content, it can seem as if your page is purely self-promotion. However, if you share relevant content from other sources, your page will seem more centered around your audience’s needs. This will build trust among your audience while improving your page’s traffic, as readers will visit your page for industry information.
Still a little unsure about what a successful LinkedIn presence should look like? See how ImageWorks CMO, Jeffrey Cohen is being a practitioner of LinkedIn.
ImageWorks, LLC | CT Social Media Management
LinkedIn is a great resource to help grow your business, but managing it yourself can be a difficult task. Sometimes it’s best to call in the experts! Whether you are just getting started or have a page in place that needs fine tuning, ImageWorks can help you join the Social Media wave to get yourself recognized and generate more business. Market yourself and your brand to the 100’s of millions of online interactive users.
We understand that social media can be overwhelming, and it's not always easy to change with each update or refresh. If you are looking to boost your social media marketing then you may want to take a step back and reevaluate the online presence you already have.