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If you haven't figured it out by now, content is a very useful (and necessary) part of the wonderful world of inbound marketing. Many successful companies use content in a number of ways including videos, blogs, and infographics to improve their lead generation and to grow their businesses. For many inbound marketers however, business blogging has become one of the most effective platforms for publishing and maintaining great content.

As social media continues to grow in popularity, businesses everywhere continue to integrate it into their marketing efforts. As many reports can show, social media can help brand interaction, increased contacts, and eventually even lead to new customers.

Why are companies willing to spend so much on email marketing? Email marketing has a great return on investment. Reports from The Direct Marketing Association (DMA) and Constant Contact suggest that for approximately every $1 spent on email marketing to existing customers, companies generate approximately $40 in sales.

You may be asking yourself if it’s worth investing in a web developer. Has your business reached a point where a basic website will no longer suffice? Has business plateaued—or reduced—and are you wondering if better-utilizing the Internet may boost sales again?

On a daily basis, marketers use their brains to analyze all sorts of data, create content, engage prospects, and more. But, what really makes the perfect marketing mind tick? Because marketers are continuously publishing content, designing offers, and nurturing leads, to be a successful online marketer, you have to identify and analyze ways to maximize your campaign quickly.

Many people enjoy twitter because it moves at a much faster pace when compared to Facebook. The site is a constant stream of information and advertising that, if taken advantage of, can help to propel your business to the next level. Many of you probably joined Twitter to market a business. While marketing may be your primary focus, Twitter also emphasizes an element of personal branding you shouldn't neglect have you optimized both your personal and business Twitter presence to enable people to learn more about you and your business? If you haven't, keep reading. Let's look at a few of the methods to increase your Twitter presence.

If you're new to the whole business blogging scene, it may be a little frightening at first glance. Writing, creating, and posting content all on your own that you've created on a weekly basis? Yikes, did you bite off more than you can chew?

Being a social media marketer is a busy lifestyle. New trends, social networks, features, and more are constantly changing which can make social marketing difficult to keep up with on a daily basis. For example, think about how your Facebook looked a year ago compared to now. Just completely different wasn't it? Who knew what a Timeline for business pages was, not me that's for sure!

Search engine optimization is by far one of the most important jobs that any marketer handles. However, that doesn't always mean that it is also the easiest of tasks to take on. As soon as you've got your tactics mastered, it seems like Google makes an algorithm update and it's time to start all over again! How will you determine what matters and what doesn't when SEO best practices can change in an instant?