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Kristina Chester

Recent Posts

How to Create an Amazing Quality Content Blog Post (Infographic)

Posted by Kristina Chester on Wed, Feb 05, 2014 @ 02:27 PM

Writing a blog post isn't always the easiest of tasks, and sometimes when you really push yourself, you find that the quality of work can suffer. When you sit down to write a blog, sometimes it's best to keep in mind that there are certain guidelines you should follow if you want to come up with some truly great quality content.

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Topics: blog content planning, quality content, Blog Posts

Top 5 Mistakes Business Blog Writers Make

Posted by Kristina Chester on Wed, Jan 15, 2014 @ 04:00 PM

Blogging has proven to be an extremely advantageous resource that can demonstrate to your customers your company's value. Many companies that have implemented a content strategy such as blogging, find that they are able to more effectively drive traffic to their website, convert leads, build stronger relationships with their audience, and overall generate more business for their company.

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Topics: content marketing, business blog, blogging tips, Business Blogging

Why Should I Have a Responsive Website?

Posted by Kristina Chester on Wed, Jan 08, 2014 @ 04:05 PM

Having a responsive website is more important than ever, simply because we live in a world of technology and mobile devices. At this point, i'm fairly positive that almost everyone browses the internet AT LEAST once a day from a mobile device.

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Topics: responsive web design, web design, responsive website, mobile device, responsive design

How Can I Become a Productive Blogger?

Posted by Kristina Chester on Fri, Dec 27, 2013 @ 04:09 PM

Being a blogger is easy, anyone can sign up and begin writing, but to become successful at it? Now that's a skill coveted by most.

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Topics: content marketing, content, productive blogger, CT Inbound Marketing, blog, blogging tips

Why Isn't My Business Blog Being Read?

Posted by Kristina Chester on Fri, Dec 20, 2013 @ 04:54 PM

So you've begun your blogging adventure, that's great! You've probably decided to make the move from traditional advertising to content marketing as you've heard (from countless sources) how beneficial inbound marketing can be when used properly.

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Topics: content marketing, blog content planning, Inbound Marketing, business blog, Content Quality, Business Blogging

How Can I Improve My SEO?

Posted by Kristina Chester on Fri, Dec 13, 2013 @ 03:59 PM

We know how important it is to rank in search engines to ensure your business gets found. However, the art of getting found on the internet isn't always an easy task.

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Topics: SEO, Search Engine Optimization, Search Engine Marketing, quality content

5 Terrible Marketing Tips

Posted by Kristina Chester on Wed, Dec 11, 2013 @ 09:15 AM

Marketing isn't always the easy concept to grasp, and often times people who are looking to employ such tactics need to seek outside guidance. If you need help starting your marketing campaigns for your business, searching for a local marketing company will be beneficial to you.

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Topics: Social Media Marketing, marketing, SEO, mobile website, content marketing, marketing tips, blog, hashtags

How Can I Create an Effective Marketing Email?

Posted by Kristina Chester on Wed, Dec 04, 2013 @ 02:01 PM

No one likes spam, and as a marketer, being associated with it is like an instant death sentence. No, we're not talking about that pre-cooked glob of meat that comes in a can, we're talking about all those emails you get that you throw directly into your junk box (yeah, you know what we are talking about!)

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Topics: email marketing tips, email marketing, marketing email

How to Prepare Your Holiday Marketing Campaign

Posted by Kristina Chester on Tue, Nov 26, 2013 @ 02:00 PM

Wow, November 26th already, where has the time gone! Can you believe that Thanksgiving is just a few days away, and soon after that starts Hanukkah, Christmas, and New Year's? It's time to get into the holiday spirit people!

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Topics: holiday marketing, holiday marketing campaign, inbound marketing lessons

5 Tips for Making a Business Marketing Video

Posted by Kristina Chester on Fri, Nov 22, 2013 @ 03:17 PM

Having video incorporated into your website is a great way to communicate with your customers. Videos are a creative and dynamic way to inform viewers of the products and services your company offers, and sometimes videos can be the decision maker in their buying process. Video marketing can be powerful and persuasive, and can even yield extraordinary results. However, unfortunately, Poor quality videos can be just as persuasive and not in a good way. If executed the wrong way, videos can give customers a bad impression of your company, and deter them from connecting with you. Instead of just adding poor quality videos to your site, take some time to research and develop a plan for your video project. Below are some quick tips to get you started.

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Topics: business marketing video, Video, Video Marketing, visual content

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