In this day and age, even small businesses need an online marketing plan to stay relevant. Facebook is an extremely useful tool for your marketing strategy. Because everyone is on Facebook, it’s a great way to reach members of your community. If you own a small business and want to use Facebook for marketing, here are some tips to get you started.
Optimize Your Page
The first step to using Facebook for your business is to create a strong page. You should fill in as much information as possible about your business, including your location, hours, products and services, and all other relevant information. Choose a strong cover photo and profile picture with a distinct color scheme to properly brand your business. For a more complete guide to optimizing your Facebook page,click here.
Create Shareable Content
Once your Facebook page is up and running, it’s important to create quality content that people want to share. Your content should be interesting, with a compelling caption and a visual component. Many businesses choose to run contests that require sharing to win. Creating content that followers want to engage with and share will help promote your business. The more your content is shared, the more people will see your content, increasing your number of followers and promoting brand awareness.
Make Connections
A strong Facebook page with good content is useless without an audience. Make use of the “build audience” tools that Facebook provides. You can invite your Facebook friends from your personal account and all of your email contacts. Additionally, the creation of engaging content will help you gain followers as well. The more followers your page has, the more trustworthy your brand appears, increasing your reach to potential customers.
Engage Followers
Once you’ve gained followers, it’s important to engage your followers to make them want to keep reading your content. Create interesting content that is relevant to your audience. Be sure to post new content regularly, at least a few times per week. Consider creating coupons and offers specific to Facebook that can be redeemed at your business. Engaging your followers is important to keeping your followers interested in your business.
Consider Facebook Ads
Facebook ads are a great way to promote your business. You can target your ads based on location, ensuring that members of your community are the ones who see your ads. You can also target for other demographics such as age, gender, and much more. When you target your ads, you can be sure that the people your ads reach are potential customers.
ImageWorks, LLC | CT Social Media Marketing
Having trouble managing your social media? Wondering how to figure out proper posting techniques on your own? Don’t be afraid to call in the experts! Whether you are just getting started or have an engine in place that needs fine tuning, ImageWorks can help you join the Social Media wave to get yourself recognized and generate more business. Market yourself and your brand to the 100’s of millions of online interactive users.
We understand that social media can be overwhelming, and it's not always easy to change with each update or refresh. If you are looking to boost your social media marketing then you may want to take a step back and reevaluate the online presence you already have.
