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There are countless factors that marketers need to take into account when establishing a clear strategy. The most important thing for any business or marketer to consider is their customers. To properly serve their customers, businesses and marketers often create buyer personas. The creation of buyer persons helps create a targeted marketing strategy with customers in mind. For more information on buyer personas, read the post below.

LinkedIn is a useful marketing tool, especially for B2B businesses. Because LinkedIn is a social media platform created exclusively for businesses and professional networking, it’s an ideal place to promote your business. You can use LinkedIn to attract new customers, generate leads, retain current customers, attract potential hires, and more. Because your company’s LinkedIn page has the potential to be so valuable for marketing purposes, it’s important to make the most of it. We’ve compiled the top 5 tips that can help.

If you know anything about SEO, you’ve probably heard that a blog is an important part of your business’s website. Many businesses blog tirelessly for months and months because some SEO strategist told them to, without ever stopping to think about who’s actually reading these posts. Have you ever wondered who is actually reading your business’s blog? We’ve broken down the answer for you below.

Landing pages are one of the best lead generation tools available to businesses with websites. A landing page is a standalone web page that is created to convince visitors to take a certain action. These pages offer something valuable to the visitor, such as a guide, ebook, or free consultation, while allowing the business to capture the lead’s contact information to turn them into a customer. Although landing pages are very valuable to businesses, they can only create conversions when they are quality landing pages. We’ve compiled a list of the top five mistakes businesses make while creating a landing page that lead to low conversion rates.

Pay per click (PPC) advertising isn’t a new concept, but it’s becoming increasingly important in the increasingly competitive digital space. Smart digital marketers take advantage of pay per click advertising and SEO practices to maximize their visibility on search engines. If you’re interested in running pay per click ads for your business, it might seem like a daunting task to get started. For this reason, Midas Media has put together a handy checklist to help you create the perfect PPC ad.

Building out web pages is an important part of designing your website, but, once the site is live, it’s important to make sure your pages are well-optimized. When you optimize your pages, you will appeal to Google’s algorithms, ensuring a high ranking on Google’s search results. Strong rankings on Google is one of the best ways to promote your business on the Internet and generate trust in your brand. For tips on optimizing the web pages on your site, check out the post below.

It’s no secret that in the world of search engines, Google reigns supreme. Most people focus their SEO efforts on Google because of its popularity, and often times good SEO results in high rankings across most search engines. However, some people notice that when they focus on Google, their Google rank is high and their Yahoo and Bing rankings are dismal. We’ve broken down the reasons behind this discrepancy and what you can do to fix it and achieve a high ranking on all three search engines.

Videos are quickly becoming the most popular type of content on the Internet. A video has the ability to provide much more information than a photo, but does not force viewers to read large portions of text. Videos are especially important on social media, where people are looking for opportunities to share messages and stand out from the mass of content that their followers are sifting through. For these reasons, smart digital marketers are taking advantage of the popularity of video, sharing their own personally made videos on their social media channels. Using videos on social media increases your viewership and your chance of being shared, but only if you do it right. We’ve compiled a list of tips to help you create successful videos to share on your business social media channels.

There are so many web design companies out there these days, leaving many businesses in need of a new website wondering how to choose the right company for the job. It’s important to choose a successful company that’s up to the task, but success in terms of sales doesn’t always mean the company is reputable and reliable. As many businesses who have been burned by web design companies in the past know, a good sales pitch does not equal a quality product. To find the most reputable and reliable web design company for your new website, ask the following questions.

Social media is an extremely valuable marketing tool for any business. Because so many people are using social media on a constant basis, a strong social media presence can greatly broaden the reach of your marketing content while promoting trust in and engagement with your brand. To make the most of social media, it’s important to share the right kind of content that will maximize engagement and send the right message to your audience.