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In the online world, businesses are constantly fighting for visibility. Most businesses want to find a way to reach their customers on the Internet and to stand out from other businesses fighting for their attention. To reach potential customers on Google, the most popular search engine across the web, many businesses use paid search, or pay per click (PPC) ads. For these ads, businesses bid on specific keywords, and when a user types in that keyword, the ad will immediately appear at the top of the search results before the organic results. Paid search ads grant businesses automatic visibility for target keywords. Here are some of the top reasons why businesses use paid search as part of their marketing strategy.

A quality desktop website has been an important part of business success for quite some time, but a good mobile site has become significantly more important in recent years. In fact, when Google indexes websites to determine ranking, it now prioritizes mobile sites over desktop sites. With Google embracing mobile-first indexing, it’s more important than ever to make sure that your mobile site has the highest quality design. We’ve compiled a list of the most important factors of a quality mobile website to help you assess whether your site could use a redesign.

In the digital age, social media is a very valuable tool to help market your business online. Almost everyone is on social media, meaning your social media strategy is essential to reaching your target audience online. With 2018 coming to a close, now is the perfect time to revamp your social media strategy to get ready for the New Year. If you’re interested in improving your social media strategy, we’ve compiled a list of tips that can help!

We live in an increasingly digital age, meaning the importance of your business website is always growing. For this reason, it’s essential to have a professional looking website that represents your brand well. If your website was designed a long time ago, there’s a good chance it might be out of date. The New Year is a perfect time to make changes to improve your business, so if your website is out of date, it’s a perfect time for a redesign. If you think your website might need a redesign, look for these signs.

Google is constantly changing and updating its ranking algorithms to provide a better experience for its users. While Google continues to change, it’s imperative that SEO strategists change our tactics to keep up with these updates. Each year, there are new factors to consider, factors that lose importance, and factors that become much more important. We’ve compiled a list of the most important SEO trends to pay attention to in 2019 for a successful SEO strategy.

The holiday season is a crucial time for businesses to utilize digital marketing to close more sales. Everyone is shopping and looking for the best deals during this time of the year, making it important to promote what your business can offer consumers. Promoting your business through social media is a great way to stand out and reach more customers. To create the most effective strategy, it’s important to know the trends in the industry to understand how people use it. Animoto has created a handy infographic outlining the top trends in social media marketing for the 2018 holiday season. Check it out below!

During the holidays, everyone has a million things to do. Between holiday shopping, decorating, and all the obligatory parties, most people don’t have a moment to themselves. Businesses are no different, with these obligations on top of end of the year reports and often the busiest time for sales. When you and your employees are spreading themselves so thin during this time of the year, it can be difficult to give your social media the time it deserves. For tips on managing your social media during this busy season, check out the post below.

It’s December, which means the holiday season is in full swing with Christmas music in every store and a surge of holiday sales. December also signals the end of the calendar year, meaning it’s time to think about what’s to come in 2019. The Internet is changing quickly and constantly, making keeping up with the latest trends essential to maintaining relevance. For web design companies, it’s important to stay on top of the latest web design trends to continue to create successful, cutting edge designs. 

The holiday season is an exciting time of the year with beautiful decorations and fun, heartwarming celebrations with family and friends. It’s also a very important time of year for many businesses who make a majority of their sales during this season. To maximize your sales during the holidays, it’s important to take advantage of every type of marketing possible, and that means social media marketing. If you’re looking for some tips to make the most of your business’s social media this holiday season, we've got you covered!

If your website is starting to look old or outdated, or you’re realizing it’s slow and unresponsive, it might be for a redesign. A complete website redesign is a big undertaking, but it can lead to increased traffic to your site, more leads closed, and a overall better impression on your visitors. When considering a website redesign, many people wonder what will happen to their SEO. Will your rank improve? Will you lose the SEO progress you’ve already built? We have the answers you’re looking for.