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The Internet is constantly changing, becoming more and more flooded with content. It’s also a more visual place than it ever was. When blogging for businesses was first developed as a concept, the Internet looked almost nothing like it does today. For this reason, many people are left wondering, is blogging for businesses still relevant in 2018? The short answer here is yes. The Internet has changed significantly over time and, as a result, the blogging process has changed along with it. With the right strategy, blogging can bring your business more success in 2018.

The holiday season really kicks off the week of Thanksgiving, meaning most people think of holiday marketing as a task for November. However, starting your marketing campaign in October is a good idea to maximize your sales. In fact, 40% of US consumers pan to begin their holiday shopping before November. DaretoGrow has created this handy infographic to break down the importance of holiday marketing in October. Check it out below!

Between Apple’s Siri, Google’s voice search, and Microsoft’s Cortana, voice search is becoming an increasingly popular method of search. In fact, Google reported that 20% of searches on mobile devices are done by voice. By 2020, it’s projected that more than half of mobile searches will be done this way. Because voice search is becoming so popular, it’s important to make sure your site is properly optimized for this unique method of search. Voice search doesn’t mean the end of SEO, it just means we need to develop new strategies to properly optimize websites for different forms of search. Here are some of the top things to consider to optimize websites for voice search.

If you’ve recently decided to invest in inbound marketing, you have a long road ahead. Inbound marketing is a great way to increase traffic to your website and create a powerful online presence for your brand. However, the process to build up your inbound marketing strategy takes a lot of time. For this reason, it’s best to take it one step at a time. At your first inbound strategy meeting, you’ll need to be prepared to answer questions about your business to help your agency create a strategy that suits your unique needs. We’ve compiled a list of the top questions you should be prepared to answer during your first inbound marketing meeting.

It’s the beginning of October, and you’ve probably noticed the stores starting to gear up for the holiday season. Maybe you’ve rolled your eyes at the holiday display in the back of a department store or at your neighbor who’s started to play Christmas music. Although it might seem a bit early to roll out your holiday marketing campaign, it’s the perfect time to start working on it. When you start working on your holiday marketing campaigns now, you’ll be more than prepared when that week before Thanksgiving rolls around.

If your business isn’t incorporating social media into its digital marketing strategy, you’re missing out. Small businesses often make the mistake of neglecting social media because they think they won’t be able to gain enough traction. Although your small business is unlikely to gain millions of followers and be trending across the Internet, it can still build a social media presence and reputation within your local community. If you’re considering creating social media accounts for your small business or attempting to grow your social media presence, we have the tips that can help.

Email marketing is one of the most important parts of your digital marketing strategy. Once a potential customer has visited your site, downloaded an offer, or reached out to you in some way, marketing emails are the best way to remind them of your business and keep them both interested and engaged. To have success with your marketing emails, though, your recipients will need to open them! We’ve compiled a list of tips to help you write better subject lines for your marketing emails that will entice your recipients to open them.

Inbound marketing is an important part of any online marketing strategy and is a great way to generate new customers. Inbound marketing can help increase the visibility of your website across the web: not only on search engines, but on social media and other websites as well. Although inbound marketing is a long-term strategy that takes time to build, the work is worth it. Despite the benefits of inbound marketing, many businesses have misconceptions about the strategy and its ability to help grow their business. We have compiled a list of the top misconceptions about inbound marketing to help you understand its benefits across all industries.

When creating a Google Ad, you’ll need to research demographics and personas and carefully choose the right keywords for your business and target audience. Then, you’ll need to match appropriate landing pages to your campaign. However, once this research and preparation period is finished, you’ll need to actually write your ad.

So, your business has had social media accounts for a while, but you’re stuck at the same low number of followers, with little engagement on your posts. After the initial spike when first creating a social media page for your business, it can be difficult to keep the momentum going. If you’re not well versed in social media tactics, it can seem impossible to get any real traction on your accounts. Luckily, we can help. We’ve compiled a list of mistakes that many businesses make with their social media that prevents them from gaining traction.