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Email marketing is an important part of a business’s overall digital marketing strategy. Email is a great way to keep in contact with customers to upsell and encourage repeat buying. It also helps businesses connect with leads and convert them into customers. A successful email marketing campaign can bring in a lot of business for a company, but you’ll need to have the right strategy. We have the tips that can help!

The holidays are the biggest time of the year for retail, and are also very busy times for many other types of businesses. For this reason, most businesses want to make sure they’re properly promoting their business during this time of the year. One of the most important things to do to market your business is to consider search engine optimization (SEO) to make sure your business’s website comes up on Google when a potential customer searches. Because the holidays are such an important times for businesses, many people wonder if they can take advantage of holiday-specific searches people perform during this time of the year. We’ve compiled a list of tips to help your business rank for holiday-related searches to drive more traffic to your site and close more sales this holiday season.

Email newsletters are a great way for businesses to keep in contact with clients. It provides an opportunity to remind your clients of your business every month, foster a connection with them, and humanize your business with real voices. If you send a monthly newsletter, every so often you might run out of ideas. It can be difficult think of a new theme and new idea every month to keep your readers interested. For this reason, we’ve compiled a list of tips to help you spice up your monthly newsletter.

If your business has a digital marketing strategy, or even if you simply have a website, you’ve probably heard of a landing page. Landing pages are an important part of any business’s website. They are a great lead-generating tool and promote conversions. In order to effectively create landing pages, it’s important to know when they are best used and how they can benefit your website. We’ve broken down the basics of landing pages including what they are, why you should use them, and how to use them properly. Check it out below!

The holidays are around the corner, meaning one of the most important days of the retail calendar is coming up: Black Friday. Black Friday and Cyber Monday generate a huge number of sales for companies, making them an important marketing opportunity. MarTech has created an infographic of Black Friday shopping statistics to help guide your sales and marketing plans for Black Friday 2018.

Halloween just ended, so you might think it’s too early to think about the holidays. However, anyone who has stepped foot in a mall lately will tell you that the holiday season is in full swing. For this reason, smart companies are starting their holiday marketing campaigns now. If your business has a blog, one strategy you’ll want to use for holiday marketing is writing holiday-themed blog posts. You shouldn’t write exclusively holiday blog posts during the next two months, but you should have a healthy dose of holiday-themed content. If you’re new to writing holiday blog posts, we have the tips to help you get started.

Blogging is one of the best things you can do for your business’s SEO. Not only will it help your business appear in a multitude of search terms, but it will also signal to Google that your website is high quality. Blogging also provides an opportunity to educate your consumers, providing them with valuable content that will be helpful to them and will build trust in your brand. If you’re just starting the blogging process, it might seem daunting to figure out what to write about. So what is the best way to start a BLOG? We’ve compiled a list of tips to help get you started.

Digital marketing is constantly evolving, and the most successful marketers stay on top of the latest trends. The way people use the Internet is constantly changing, meaning digital marketers need to change their approach to adapt to users’ changing habits. If you’re interested in the latest trends that will affect the way smart digital marketers operate in the coming year, read below to learn about the top digital marketing trends for 2019.

Social media is a great way to market your restaurant or bar and attract more business. Because people turn to social media with fun in mind, it’s the perfect place to promote a business that’s all about bringing people together to enjoy a good meal or a good drink. Social media is also an affordable method of marketing, and has the ability to reach a wide audience because almost everyone uses it. If you’re interested in using social media for your restaurant or bar, use the tips below to get started.

Chatbots have been increasing in popularity over the last few years. A chatbot is a computer program that can responsively interact with people. Simply put, it is a conversation robot featured on your website. While some chatbots can only reply to basic questions or word-for-word requests, others are more advanced and can understand variations of a request. Here are some of the ways that adding a chatbot to your website can help your business.