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Inbound marketing is one of the most important things you can do to build your business’s online presence. However, the process is very long and slow-moving, relying on creating content over time and slowly building your company’s reputation and presence on Google. Although inbound marketing is important and invaluable, many companies are intimidated by the amount of work it takes to start the process.

A call to action on your blog post or web page is extremely valuable to both you and your reader. Your reader will receive content or a service that they will find beneficial, while you will receive their contact information to help usher them into the transition from lead to customer. It’s important to have calls to action on your web pages, but they will not offer any of these advantages if your visitors don’t click on them! If you’re looking to improve the click through rates for your calls to action, we have the tips that can help!

The Internet and technology move quickly, meaning people are often updating their websites. If your website has not been updated in a while, it might be time for a redesign. If you’re finding your site slow, unresponsive, or just generally unattractive, a redesign can be just the thing you need to make your website new and appealing again. If you’re wondering whether it’s time for a website redesign, look for these ten signs.

It’s no secret that social media is an important part of a business’s online presence. However, for many businesses, it can be difficult to make social media a priority, especially if they’re unfamiliar with it. In these cases, businesses will set up social media accounts, create a few posts, then fall behind on posting and, eventually, neglect the accounts completely. When businesses get behind on social media, the question arises: is it better to have accounts that aren’t being used than to not have accounts? We’ve broken down the consequences of inactive social media accounts and what you can do if you fall behind.

One of the most important (and overlooked) factors to a successful website is your page loading speed. When your site takes a long time to load, it won’t just reduce your conversion rates, it can make people leave your page before they even look at it. In fact, according to Google, 53% of users will leave a mobile page if it takes longer than 3 seconds to load. For this reason, it’s essential to the success of your site to take proper steps to ensure the fastest possible loading speed for your website. We have the tips that can help!

As social media sites continue to dominate the Internet, it’s important to consider these outlets in any digital marketing strategy. Many companies have turned to Facebook and Twitter with high hopes of drawing in legions of dedicated consumers. Unfortunately, the "build it and they will come" mentality doesn't reach it's aspirations. 

For most businesses, the obvious goal of social media is to increase sales. However, with the recent decline in organic social media traffic, marketers, business owners, and users alone are left wondering, how do I increase my social media reach? 

Google algorithms are constantly changing, meaning SEO strategies are constantly changing as well. Among the more recent changes that Google has made is the decreasing importance of keyword ranking. The days of keyword stuffing to improve your rank are over. In fact, the idea of keywords is becoming largely irrelevant. For this reason, Hubspot and many other digital marketing tools are removing their keyword ranking tools. As Google shifts its emphasis away from keyword rank, smart SEO strategists will do the same. Here’s everything you need to know.

In this day and age, most businesses who care about SEO understand the value of blogging. However, many businesses make half-hearted attempts to establish a blog, posting once per month and eventually fizzling out entirely. These blogs do not provide the same value for websites, SEO and otherwise, as active blogs. We’ve compiled a list of the top reasons why it’s important to keep your blog active. It’s not enough to simply have a blog, you’ll need to keep posting to yield the results you’re expecting.

Finally, it's done! After weeks (maybe even months) of frustration and friendly bickering with a designer, you're ready to launch your company's crowning jewel, a stunning new website.

After all the sweat, tears, and countless cups of coffee, it may be difficult to know where to turn next after your website launches; however, doing nothing is the best way to undo all the hours of hard work that went into developing the site.

We want your website and business to succeed, and we understand the desire to want everyone to view your big accomplishment. If you're wondering, "what should I do after my website launches?" we’ve got you covered.