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To ensure the success of your website and a strong online presence, it’s important to develop a good SEO strategy. When most people think about SEO, they think about matching their content to keyword searches. However, your site’s SEO is actually affected by a number of factors and essentially every aspect of your website plays a role. We’ve compiled a list of the site-level factors that can affect your site’s SEO. It’s important to take these factors into account when designing or redesigning your website and making important decisions about your site’s navigation.

Every aspect of your website has an impact on its SEO. Google scans your entire website to determine its ranking, including every page, every piece of content, your images, footnotes, and even your domain. Although your domain is no longer as important of a factor for SEO as it once was, it will still impact your Google ranking. We’ve compiled a list of the ways in which your website’s domain can impact its SEO. Read below to learn more.

Inbound marketing is one of the most important things you can do to build your business’s online presence. However, the process is very long and slow-moving, relying on creating content over time and slowly building your company’s reputation and presence on Google. Although inbound marketing is important and invaluable, many companies are intimidated by the amount of work it takes to start the process.

A call to action on your blog post or web page is extremely valuable to both you and your reader. Your reader will receive content or a service that they will find beneficial, while you will receive their contact information to help usher them into the transition from lead to customer. It’s important to have calls to action on your web pages, but they will not offer any of these advantages if your visitors don’t click on them! If you’re looking to improve the click through rates for your calls to action, we have the tips that can help!

The Internet and technology move quickly, meaning people are often updating their websites. If your website has not been updated in a while, it might be time for a redesign. If you’re finding your site slow, unresponsive, or just generally unattractive, a redesign can be just the thing you need to make your website new and appealing again. If you’re wondering whether it’s time for a website redesign, look for these ten signs.

It’s no secret that social media is an important part of a business’s online presence. However, for many businesses, it can be difficult to make social media a priority, especially if they’re unfamiliar with it. In these cases, businesses will set up social media accounts, create a few posts, then fall behind on posting and, eventually, neglect the accounts completely. When businesses get behind on social media, the question arises: is it better to have accounts that aren’t being used than to not have accounts? We’ve broken down the consequences of inactive social media accounts and what you can do if you fall behind.

One of the most important (and overlooked) factors to a successful website is your page loading speed. When your site takes a long time to load, it won’t just reduce your conversion rates, it can make people leave your page before they even look at it. In fact, according to Google, 53% of users will leave a mobile page if it takes longer than 3 seconds to load. For this reason, it’s essential to the success of your site to take proper steps to ensure the fastest possible loading speed for your website. We have the tips that can help!

As social media sites continue to dominate the Internet, it’s important to consider these outlets in any digital marketing strategy. Many companies have turned to Facebook and Twitter with high hopes of drawing in legions of dedicated consumers. Unfortunately, the "build it and they will come" mentality doesn't reach it's aspirations. 

For most businesses, the obvious goal of social media is to increase sales. However, with the recent decline in organic social media traffic, marketers, business owners, and users alone are left wondering, how do I increase my social media reach? 

Google algorithms are constantly changing, meaning SEO strategies are constantly changing as well. Among the more recent changes that Google has made is the decreasing importance of keyword ranking. The days of keyword stuffing to improve your rank are over. In fact, the idea of keywords is becoming largely irrelevant. For this reason, Hubspot and many other digital marketing tools are removing their keyword ranking tools. As Google shifts its emphasis away from keyword rank, smart SEO strategists will do the same. Here’s everything you need to know.