ImageWorksBlog

While website visitors are great, business leads are better. Create targeted landing pages and lead-capture forms to convert more visitors into sales leads. We recommend following these best practices to get the most marketing traction.

Is it simply enought to have a Web site? These days, in order to gain market share, it's imperative to actually drive traffic to your Web site. Top level management sometimes believes in the power of inbound marketing, and has all intentions of creating content on a regular basis, and integrating the company's social media as well. But what about the underlings? Middle Management? Has there been a Top-Down edict and accountability for following through on the inbound marketing and Web development changes?