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How Can I Create an Effective Marketing Email?

Posted by Kristina Chester on Wed, Dec 04, 2013 @ 02:01 PM

No one likes spam, and as a marketer, being associated with it is like an instant death sentence. No, we're not talking about that pre-cooked glob of meat that comes in a can, we're talking about all those emails you get that you throw directly into your junk box (yeah, you know what we are talking about!)

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Topics: email marketing tips, email marketing, marketing email

5 Tips to Grow Your Email Marketing List

Posted by Jeffrey Cohen on Wed, Oct 30, 2013 @ 01:55 PM

According to HubSpot, your email marketing database degrades by about 25% every year. Clients change their email addresses, buy new computers, switch jobs, opt-out of your email communications, or even use a fake address to keep themselves out of your reach, but as a marketer, it's your job to ensure that your company is constantly communicating with new prospective clients and adding new contacts to grow your email marketing campaigns. So what do you do when you can't keep your numbers above the red?

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Topics: email marketing best practices, email marketing tips, how to email market, email marketing

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