#HelloFacebook!
Whether you are an inbound marketer or not, chances are that you've seen that iconic #hashtag symbol a lot recently. The hashtag (formerly known as the pound sign to any non-social media dwellers) was originally used to follow specific topics of conversation on the social network, Twitter. Now the hashtag is common place all over social media platforms such as Pinterest, Instagram and Tumblr. While companies everywhere have capitalized on the hashtag to start conversations around their brand, Facebook has been awkwardly absent from this sharing capability.