ImageWorksBlog

Promoting yourself on social media can be a tough task. But there is an effective way to incorporate Instagram into your marketing scheme. Instagram might be a fun photo-sharing resource, but it can help promote your products and help generate conversation. Here are 4 ways to increase your Instagram campaign.

In today's day and age, having a website is a must, but you can't just have a website anymore. Website design and optimization are an important part of any company's online presence. After all, there are so many different things you can do with a website and its design to improve your business, traffic, and lead generation. Take it from us, ImageWorks recently redesigned our own website and we've seen a significant change in our business already!

Sometimes, being a marketer means, well, being more than a just a mere marketer. One day you're a blogger, after that a social media socialite extraordinaire, and then, the next thing you know, you're a graphic designer working on mock ups and guides. Okay, maybe you won't really be creating client's website design mock ups, but truthfully, even marketers design and create visual content. For example, you could encountered situations where clients ask you to come up with infographics, CTAs, eBooks, guides, or memes for their website, and your company's true designer may not always be available.

Here's something to think about: These days, A bad Website can be worse than no Website at all. Really! Think about that for just a moment. No Website at all means you might not believe in online marketing, and that's okay. Although many of my competitors (trust me, I've spoken to them...) would argue with me, even I am not convinced that every company needs a Website. However, a bad Website could mean so much more for your company.

There are more than 700 million Websites on the internet since the dawn of the web happened almost two decades ago. Google gets 2.7 trillion searches each month, 119 million tweets are tweeted per day, and every 60 seconds more than 5,000 web pages are created. Wowzers, when you really stop to think about it, being on the internet, pretty much a big deal.

 If you have ever managed a social media platform, then you know that there are times when things can go horribly, horribly, (did we say horribly?) wrong. You wake up, head to work, log in to your computer, and there it is. One of the unholiest of unholy posts you have ever seen. Your hands start to sweat, your blood pressure rises, and all you want to do is hide away in a dark cave where the internet can never find you.

Have you been dealing with SEO for quite some time, only to discover that your site is still not ranking well? Does trying to optimize your website consume all of your time making other tasks pile up? It may be time for you to consider hiring a SEO company to do the work for you.

The explosive success of social media sites like Facebook, Twitter, Instagram, Google+ (and many more) can be overwhelming when you really think about it. Almost everyone is online, and most people act like it's their day job. From toddlers to adults, social media can provide companies with a large target audience. And, since the popularity of these social networking sites is constantly growing every day, small business, internet marketers, and even large corporations are beginning to understand the opportunities within this digital marketing space.