Companies understand the importance of valuable keywords to improve SEO strategy but commonly don't know the best methods for keyword research. Recognizing that all keywords are not created equal and some hold more value than others will be the determining factor to generating leads and increasing sales. So what are some methods that help you find valuable keywords? Read this article for research tips that help you dig a little deep into the world of search engine optimization.
Research Your Competitors' Keywords
Starting from scratch? Begin by researching your competitors' websites to see what keywords they are using. What seems to be working for them and are these keywords also valuable for your website? More than likely, your competitors are already using keywords that are relevant to your business, which makes the job a little easier for you. You can find effective keywords in the title tags, as well as in the meta tags in the source code. Of course, if you take the time to read through your competitor’s content, you may also find other keywords and phrases that are relevant. This is a great technique to further your SEO efforts and pin-point valuable keywords that can be implemented into your website's content. For each of your competitor sites, select keywords that are relatable to your brand, match your market and also have valuable search volume, and then remember to take a look at the results that come up. As you start to collect these keywords, be sure to use them throughout your website content to highlight each page, improving higher ranks on search engine results. In addition to collecting valuable keywords, you need to know how to use those keywords throughout your content effectively? Many industry professionals have contended that there are approximately 200 ranking factors that play a role in Google's algorithm. Click here to check out which factors affect your website's SEO rankings
Listen To Your Customers' Common Questions
People want to find a business they can trust that has information answering their questions about specific products and services. So they put phrases and keywords into search engines to find the content that will best inform them on specific subjects. Listening to your customer's questions will allow you to understand what information people are looking for and what keywords they would use to find it. Take phrases from the questions they ask and input those through Google to see if they have valuable search volume. This is also another way to ensure you are providing effective and informative content that your customer's are interested in.
After all, the most reliable source of information usually comes from your customers After you’ve closed a sale, feel free to ask how the customer found your websites (i.e. what search terms did they use to bring them to your site). Create a list of the confirmed terms that customers have used to reach your business in the past, and make sure that you dress these keywords in your content strategy, so you don’t lose footing in the SERPs.
Utilize Keyword Analysis Tools
One of the most efficient methods for valuable keyword research is to utilize the many analysis tools available. Tools such as Google Analytics or Hubspot Keyword Grader offer an organized solution to help gather and analyze keyword progression. Keyword tools are useful to ensure you are not wasting time and hindering your efforts with keywords that are not generating any traffic to your site. Check out the different SEO analysis tools so you can quickly and easily find new keywords for your business, organize the lists of keywords you have collected into workable groups, and even evaluate the performance of your existing keywords.
Understand SEO Techniques
Finding effective keywords is the first step but it's also vital that you use the different SEO techniques to help those keywords shine. Use those keywords that you have found with content creation such as blogs and offers. You should also use these keywords in your meta description, title tags and on all your website pages. Understanding the most effective methods will ensure the keywords are not over used or misplaced but rather fit into your content eloquently and provide profit-driven strategies. Understanding what mistakes to avoid will allow you to focus your time and efforts on what brings in customers and generates leads. Avoiding mistakes such as broken links, overusing keywords, ignoring title tags and meta descriptions and not regularly updating your site and phrases. Click here to learn more about these mistakes so you can focus on what will truly improve your website.
Check out the free strategy session below to see how you can turn your website into a lead generating machine.
