A successful online marketing strategy requires more than just writing blogs; believe me. If you are just beginning with your site's marketing strategy, one of the first things you will need to do is launch your blog and start writing. Once you have established a strong blog presence, try to create new types of content and you will likely see a big difference, leading to fresh traffic, targeted visitors and higher conversion rates. However, this doesn't offer you much insight as to which type of posts performs best on various social media outlets. Inbound marketers and site owners need to know what type of content to post for different audience, so we have provided a quick post on the types of content that generally get the best results on social media. .
Unique Offers
People will have no motivation to follow your site's social media channels if you only post generic information. So, to remedy this, you should work to create a definitive eBook (or another exclusive offer) to entice your followers. If you have created unique content, visitors are more likely to share with others, which will, in turn, generate leads and promote your business.
Posing & Answering Questions
Prospective customers typically have a lot of questions throughout the buying process. So, asking and answering questions is an integral part of showing fans that their opinions are valid. Simple questions tailored to the lifestyles of fans work best. Some of the best communities within LinkedIn, Facebook, and twitter are full of users who ask questions and share advice. These communities are popular mostly because people jump at every opportunity to offer their opinion and know that they are heard in some form.
Image Posts
People love pictures; images drive most of the engagement on social media, and it's not difficult to understand why. Social users are opposed to large blocks of texts, as they are easily overwhelmed. It's hard to blame them, as you must first read text and then process it to be able to get any value from it. On the other hand, Images appeal to a user's senses, communicating a strong message instantly.
Video Posts
Videos are quite effective pieces for sharing across social media. In fact, in terms of engagement, videos are like an image on steroids. We understand that there is a barrier to creating videos, as video production can be quite difficult; however, with the advent of smartphone video, it isn't that difficult for your business to create a quality video at a low cost.
ImageWorks, LLC | Social Media Marketing
We understand that social media can be overwhelming, and it's not always easy to engage users. If you are looking to boost your social media marketing then you may want to take a step back and reevaluate the online presence you already have.
Implementing a social media strategy is not always a simple task, and can take more time than you have on your hands. When properly executed, a social media campaign can generate website traffic, while bringing in new leads for your business, allowing you to connect with prospective buyers. Feel free to contact us if you have any questions, or would like to begin a social media campaign of your own.
