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Catherine Hatch

Recent Posts

What is the best way to start a BLOG

Posted by Catherine Hatch on Thu, Nov 01, 2018 @ 10:15 AM

Blogging is one of the best things you can do for your business’s SEO. Not only will it help your business appear in a multitude of search terms, but it will also signal to Google that your website is high quality. Blogging also provides an opportunity to educate your consumers, providing them with valuable content that will be helpful to them and will build trust in your brand. If you’re just starting the blogging process, it might seem daunting to figure out what to write about. So what is the best way to start a BLOG? We’ve compiled a list of tips to help get you started.

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Topics: Blogging for Business, blogging tips, blog planning

8 Digital Marketing Trends to Look for in 2019

Posted by Catherine Hatch on Tue, Oct 30, 2018 @ 09:45 AM

Digital marketing is constantly evolving, and the most successful marketers stay on top of the latest trends. The way people use the Internet is constantly changing, meaning digital marketers need to change their approach to adapt to users’ changing habits. If you’re interested in the latest trends that will affect the way smart digital marketers operate in the coming year, read below to learn about the top digital marketing trends for 2019.

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Topics: Digital Marketing Tips, Digital Marketing Trends, 2019 Digital Marketing

6 Social Media Tips for Restaurants and Bars

Posted by Catherine Hatch on Thu, Oct 25, 2018 @ 10:15 AM

Social media is a great way to market your restaurant or bar and attract more business. Because people turn to social media with fun in mind, it’s the perfect place to promote a business that’s all about bringing people together to enjoy a good meal or a good drink. Social media is also an affordable method of marketing, and has the ability to reach a wide audience because almost everyone uses it. If you’re interested in using social media for your restaurant or bar, use the tips below to get started.

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Topics: Social Media for Restaurants, Digital Marketing for Restaurants, Social Media Tips

Does My Website Need a Chatbot?

Posted by Catherine Hatch on Tue, Oct 23, 2018 @ 09:45 AM

Chatbots have been increasing in popularity over the last few years. A chatbot is a computer program that can responsively interact with people. Simply put, it is a conversation robot featured on your website. While some chatbots can only reply to basic questions or word-for-word requests, others are more advanced and can understand variations of a request. Here are some of the ways that adding a chatbot to your website can help your business.

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Topics: chatbots, chatbots for business, Web Design Trends

Should Businesses Still be Blogging in 2018?

Posted by Catherine Hatch on Thu, Oct 18, 2018 @ 10:15 AM

The Internet is constantly changing, becoming more and more flooded with content. It’s also a more visual place than it ever was. When blogging for businesses was first developed as a concept, the Internet looked almost nothing like it does today. For this reason, many people are left wondering, is blogging for businesses still relevant in 2018? The short answer here is yes. The Internet has changed significantly over time and, as a result, the blogging process has changed along with it. With the right strategy, blogging can bring your business more success in 2018.

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Topics: Blogging for Business, Business Blogging, Digital Marketing Trends

Holiday Marketing in October: Why it Matters [Infographic]

Posted by Catherine Hatch on Tue, Oct 16, 2018 @ 09:45 AM

The holiday season really kicks off the week of Thanksgiving, meaning most people think of holiday marketing as a task for November. However, starting your marketing campaign in October is a good idea to maximize your sales. In fact, 40% of US consumers pan to begin their holiday shopping before November. DaretoGrow has created this handy infographic to break down the importance of holiday marketing in October. Check it out below!

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Topics: Holiday Marketing Tips, Holiday Marketing Tips 2018, holiday marketing campaign

How Does Voice Search Affect SEO?

Posted by Catherine Hatch on Thu, Oct 11, 2018 @ 09:30 AM

Between Apple’s Siri, Google’s voice search, and Microsoft’s Cortana, voice search is becoming an increasingly popular method of search. In fact, Google reported that 20% of searches on mobile devices are done by voice. By 2020, it’s projected that more than half of mobile searches will be done this way. Because voice search is becoming so popular, it’s important to make sure your site is properly optimized for this unique method of search. Voice search doesn’t mean the end of SEO, it just means we need to develop new strategies to properly optimize websites for different forms of search. Here are some of the top things to consider to optimize websites for voice search.

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Topics: Voice Search Optimization, Voice Search, SEO, Search Engine Optimization

5 Questions to Address in Your First Inbound Marketing Meeting

Posted by Catherine Hatch on Tue, Oct 09, 2018 @ 09:51 AM

If you’ve recently decided to invest in inbound marketing, you have a long road ahead. Inbound marketing is a great way to increase traffic to your website and create a powerful online presence for your brand. However, the process to build up your inbound marketing strategy takes a lot of time. For this reason, it’s best to take it one step at a time. At your first inbound strategy meeting, you’ll need to be prepared to answer questions about your business to help your agency create a strategy that suits your unique needs. We’ve compiled a list of the top questions you should be prepared to answer during your first inbound marketing meeting.

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Topics: Inbound Marketing Start Up Process, Inbound Marketing Strategy, Inbound Marketing

How to Prepare Your Holiday Marketing Campaigns for 2018

Posted by Catherine Hatch on Thu, Oct 04, 2018 @ 11:33 AM

It’s the beginning of October, and you’ve probably noticed the stores starting to gear up for the holiday season. Maybe you’ve rolled your eyes at the holiday display in the back of a department store or at your neighbor who’s started to play Christmas music. Although it might seem a bit early to roll out your holiday marketing campaign, it’s the perfect time to start working on it. When you start working on your holiday marketing campaigns now, you’ll be more than prepared when that week before Thanksgiving rolls around.

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Topics: Holiday Marketing Tips, Holiday Marketing Tips 2018, Digital Marketing Tips

Social Media for Small Businesses: What You Should Know

Posted by Catherine Hatch on Tue, Oct 02, 2018 @ 11:15 AM

If your business isn’t incorporating social media into its digital marketing strategy, you’re missing out. Small businesses often make the mistake of neglecting social media because they think they won’t be able to gain enough traction. Although your small business is unlikely to gain millions of followers and be trending across the Internet, it can still build a social media presence and reputation within your local community. If you’re considering creating social media accounts for your small business or attempting to grow your social media presence, we have the tips that can help.

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Topics: Social Media Marketing, Social Media for Small Businesses, Social Media for Business

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