Image Works LLC Blog

Catherine Hatch

Recent Posts

5 Holiday Instagram Marketing Tips for Businesses

Posted by Catherine Hatch on Tue, Nov 28, 2017 @ 01:50 PM

The holiday season is now in full swing. Retail stores and malls are full of lights and Christmas decorations, and so are our Instagram feeds. Instagram is a great tool to help market your business and encourage sales. In order to maximize sales during the holiday season, it’s important to keep your posts relevant. Here are some tips to improve your Instagram marketing strategy during the holiday season.

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Tags: Holiday Marketing Tips, Holiday Instagram Tips

How to Promote Your Small Business on Facebook

Posted by Catherine Hatch on Tue, Nov 21, 2017 @ 11:12 AM

In this day and age, even small businesses need an online marketing plan to stay relevant. Facebook is an extremely useful tool for your marketing strategy. Because everyone is on Facebook, it’s a great way to reach members of your community. If you own a small business and want to use Facebook for marketing, here are some tips to get you started.

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Tags: Facebook for Business, Facebook Marketing, Facebook for Small Business

How to Optimize Your Company’s Facebook Page

Posted by Catherine Hatch on Mon, Nov 13, 2017 @ 12:33 PM

Facebook is an important tool to market your business. In this day and age, a company’s Facebook page is as relevant as its actual website. In order to make your page as successful as possible, it should be properly optimized for usage and search results. Here are some tips to help you optimize your company’s Facebook page.

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Tags: Facebook for Business, Facebook, Facebook Marketing

8 Benefits of Using Chatbots for Your Business

Posted by Catherine Hatch on Wed, Nov 01, 2017 @ 02:30 PM

Chatbots have been increasing in popularity over the last few years. A chatbot is a computer program that can responsively interact with people. Simply put, it is a conversation robot. While some chatbots can only reply to basic questions or word-for-word requests, others are more advanced and can understand variations of a request. Here are some of the benefits of using chatbots for your business.

1. Personalized Experience

When a potential customer interacts with a chatbot, they get to interact with someone who knows them by name. The chatbot will integrate with social media, gathering data about everyone with whom they interact. It can offer personalized shopping advice based on a user’s purchase history and preferences. When a user interacts with a chatbot, they can receive suggestions and offers that are unique to their needs and wants.

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Tags: chatbots, chatbots for business

4 Factors That Affect the Cost of a Website Redesign Project

Posted by Catherine Hatch on Mon, Oct 16, 2017 @ 11:21 AM
Besides providing a convenient location for all the information surrounding your business, websites can establish company credibility and foster brand trust. With the explosive growth of online practices, it has become crucial for businesses to expand beyond a simple “brochure” site.   Business sites are often designed to support a product or service, generate sales leads, provide information for customers, media or press, and increase brand awareness. When websites fail to achieve any of those goals, many business owners decide to opt for a website redesign. So, what factors affect the cost of a website redesign project.

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6 Tips to Use Instagram for Your Business

Posted by Catherine Hatch on Thu, Oct 12, 2017 @ 04:30 PM

Social media is an important part of your business’s marketing strategy. With over 600 million monthly users, Instagram has become a wildly popular social media outlet. Therefore, if your business is not utilizing Instagram as part of its digital marketing strategy, you’re missing out on a large portion of the population. Here are some tips to use Instagram to promote your business.

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Tags: Social Media Marketing, Instagram, Instagram Marketing

What to Do About a Negative Online Review

Posted by Catherine Hatch on Tue, Oct 03, 2017 @ 10:30 AM

When your business receives a negative review, it can be very stressful. Unfortunately, negative reviews are inevitable. If your business has received a negative review, don’t panic. Instead, take the following steps to ensure that it’s handled appropriately to maintain a positive public image for your company. 

Always Respond

One of the most important things to remember when receiving a negative review is to always respond. You should never ignore a negative review, as it will give the appearance that you don’t care about your customers or their feelings. It’s important to make every customer feel heard and cared about. When you respond to a negative review, you reinforce the idea that your company cares about its customers.

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Tags: negative reviews, online reputation, Online Reviews

11 Ways to Get More Likes on Your Company’s Facebook Page

Posted by Catherine Hatch on Fri, Sep 29, 2017 @ 01:00 PM

Facebook is an important part of your company’s digital marketing strategy. It’s a great way to promote your brand and spread awareness about your company. However, if your page doesn’t have enough likes, it won’t be useful to your company to spread ideas. Here are some ways to get more likes on your company’s Facebook page.

1. Optimize Your Page Info

The first few things that people see when looking at your Facebook page are your profile picture, cover photo, and a short description. Therefore, it’s important to brand yourself well with these components, making sure that each piece is descriptive and engaging. Be sure to fill out all of the subcategories in the information section, including details such as your business hours, address, phone number, website url, and any other useful information. Filling out as much information as possible will improve your search rankings both within Facebook and on Google.

2. Post Engaging Content

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Tags: facebook marketing strategy, Facebook for Business, Facebook

Does My Website Need a Redesign?

Posted by Catherine Hatch on Tue, Sep 26, 2017 @ 10:41 AM

In this day and age, your website is one of the most important aspects of the success of your business. If your website was built a long time ago, it might not yield the same results that a newer, more modern website will. If you're looking for better results from your website, you might consider a redesign. Here are some reasons that a redesign is a good idea for your company's website.

You're Not Being Found on Google

SEO-friendly content is a great way to improve your website's search rankings, but if the structure of your website isn't SEO-friendly, your content won't help. If your website does not rank well on Google for your target keywords, it might be time to consider a redesign to provide your site with a structure that Google will approve of.

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Tags: website redesign, web design

How to Use Pinterest to Promote Your Business

Posted by Catherine Hatch on Thu, Sep 21, 2017 @ 04:15 PM

Pinterest is becoming an increasingly popular social network. With over 150 million users, content on Pinterest can reach a large audience all over the world. Based around attractive pictures, it’s an ideal network for any sort of lifestyle brands. However, with the proper strategy, many different types of businesses can benefit from Pinterest. Here are some tips for using Pinterest to promote your business.

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Tags: pinterest marketing, Pinterest, Business Social Media