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Catherine Hatch

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How to Use Pinterest to Promote Your Business

Posted by Catherine Hatch on Thu, Sep 21, 2017 @ 04:15 PM

Pinterest is becoming an increasingly popular social network. With over 150 million users, content on Pinterest can reach a large audience all over the world. Based around attractive pictures, it’s an ideal network for any sort of lifestyle brands. However, with the proper strategy, many different types of businesses can benefit from Pinterest. Here are some tips for using Pinterest to promote your business.

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Topics: pinterest marketing, Pinterest, Business Social Media

How Can I Improve Engagement on my Facebook Posts?

Posted by Catherine Hatch on Mon, Sep 18, 2017 @ 03:36 PM

Your Facebook page can be a useful tool to promote your business. However, if your page does not receive engagement, it will not benefit your business. It’s essential to the success of your Facebook page to craft posts that will encourage as much engagement as possible. Here are some tips to help improve the engagement on your Facebook posts.

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Topics: facebook marketing strategy, Facebook for Business, Facebook

Best Practices for Live Streaming

Posted by Catherine Hatch on Fri, Sep 15, 2017 @ 10:30 AM

Live streaming is a fairly new outlet to promote your brand. Facebook and Instagram both have live streaming platforms, while apps such as Periscope and Blab are solely built on live streaming. The addition of live streaming to Facebook and Instagram has greatly increased the popularity of this tool. Here are some of the potential uses for live streaming for your business and the best practices for using it.

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Topics: live streaming, live streaming for marketing, facebook live

7 Characteristics of a Good Copywriter

Posted by Catherine Hatch on Tue, Sep 12, 2017 @ 01:53 PM

When it comes to writing copy, many people think the task is easy. In reality, nothing could be farther from the truth! Strong copy is essential to a successful marketing strategy, which, in turn, is essential to the overall success of your business. However, every individual is not capable of writing strong copy. Therefore, it’s important to enlist the help of a strong copywriter who can produce compelling copy that will help grow your business. Here are some of the characteristics to look for in a good copywriter.

1. A New Perspective

On a daily basis, most people are bombarded with thousands of marketing messages. Therefore, most of us are used to blocking out these messages. A good copywriter can find a new angle to get people to pay attention. He or she should find an angle that resonates with an audience and find a larger story behind the message. Copy with a new angle is more likely to grab the audience’s attention and resonate.

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Topics: Copywriting Tips, copywriting, copywriting strategies

When, Why, and How to Use Landing Pages

Posted by Catherine Hatch on Tue, Sep 05, 2017 @ 03:50 PM

Landing pages are an important part of any business’s website. They are a great lead-generating tool and create conversions. In order to effectively create landing pages, it’s important to know when they are best used and how they can benefit your website. Read below to learn about the benefits of using landing pages on your company’s site.

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Topics: landing pages best practices, landing pages, landing page

How to Reuse Old Blog Content

Posted by Catherine Hatch on Fri, Sep 01, 2017 @ 11:28 AM

Have you ever written a great blog article that didn’t perform as well as you hoped? Have you wondered how to keep a successful article relevant for a longer period of time? Reusing old blogs is a great way to prolong the relevance and success of your content. However, simply reposting the same blog can make your content seem repetitive. Here are some tips to reuse old blog content while keeping it relevant and fresh.

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Topics: Blogging for Business, old blog content, reusing old blog content

What is Geofencing?

Posted by Catherine Hatch on Tue, Aug 29, 2017 @ 11:15 AM

Geofencing is a virtual perimeter for a real-world geographic area. The process uses global positioning (GPS) or radio frequency identification (RFID) to define a geographic boundary. This strategy is used to target ads, content, and search results to an audience in a specific location in order to drive quality traffic to a site. Geofencing is an important aspect of digital marketing that can improve your web traffic and help grow your business.

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Topics: Geofencing, Geotargeting

How to Optimize Your Website for Voice Search

Posted by Catherine Hatch on Tue, Aug 22, 2017 @ 11:30 AM

Between Apple’s Siri, Google’s voice search, and Microsoft’s Cortana, voice search is becoming an increasingly popular method of search. In fact, Google reported that 20% of searches on mobile devices are done by voice. By 2020, it’s projected that more than half of mobile searches will be done this way. Because voice search is becoming so popular, it’s important to make sure your site is properly optimized for this unique method of search. Here are some tips to help improve your voice search rankings.

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Topics: Search Engine Optimization, Voice Search Optimization, Voice Search

How to Use Internal Links to Improve Your Google Rankings

Posted by Catherine Hatch on Fri, Aug 11, 2017 @ 11:59 AM

There are many different strategies to improve your site’s Google rankings. One factor that is often overlooked is internal links. Internal links are links that bring users from one page on your website to a different page within the same site. Internal links don’t just keep visitors on your site longer; they also help Google understand your site and improve your search rankings. Here are some ways to use internal links to improve your rankings on Google.

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Topics: SEO, Search Engine Optimization, Internal Links

How to Choose Your Next Blog Topic

Posted by Catherine Hatch on Wed, Aug 09, 2017 @ 12:44 PM

So, you’ve been successfully writing a blog for a long time now. After a year or more, it can be difficult to come up with fresh content. “I don’t know what to write about” is the most common phrase uttered by bloggers everywhere. Don’t be discouraged, though. Writers’ Block is common, but you can overcome it! Here are some tips for choosing your next blog topic.

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Topics: Blogging for Business, blogging, blogging tips

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