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Dean Ravenola

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Four Developments That Will Transform Digital Marketing Tech Strategy

Posted by Dean Ravenola on Tue, Oct 01, 2019 @ 09:19 AM

According to trends observed in the Gartner Hope Cycle for Digital Marketing and Advertising Report for 2019, four emerging technologies that have the capacity to change the way marketers run their technology ecosystems. If you haven't heard of them yet, now is the time to start doing some research. By adopting some of this tech early, you might be able to stay ahead of the curve. Here are the four technologies that will soon be disrupting the marketing landscape.

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Topics: digital marketing, Marketing Personalization, 2019 Digital Marketing, marketing technology, marketing tech

The Most Important Key Marketing Indicators for SEO

Posted by Dean Ravenola on Fri, Sep 27, 2019 @ 09:21 AM

There are several different KPI's to keep an eye on when it comes to SEO. These indicators can help you keep track of the effectiveness of your marketing campaign so that you can make adjustments in any areas that are performing below expectations. There is a long list of KPI's that you should pay attention to when marketing, but here are our top picks for some of the most important key performance indicators to watch for SEO.

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Topics: SEO, SEO Tips, SEO strategy, seo performance, SEO Company, SEO Marketing, SEO Basics, SEO Trends, User Interaction and SEO, SEO in 2019

6 Digital Marketing Events to Attend Before 2019 Ends

Posted by Dean Ravenola on Thu, Sep 26, 2019 @ 10:30 AM

The most productive days you will ever have out of the office will be at digital marketing conferences. These events are great opportunities to learn new skills, gain more marketing knowhow, and make valuable connections. In the coming months, a plethora of digital marketing conferences are being held across the United States. With so many great digital marketing events to choose from, it can be difficult to narrow down which ones you should attend. Here are our top six digital marketing conferences to catch before the end of 2019.

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Topics: Social Media Marketing, marketing, Web Marketing, Digital Marketing Trends, 2019 Digital Marketing, Digital Marketing Events, marketing conferences

The Most Important Key Performance Indicators for Email Marketing

Posted by Dean Ravenola on Thu, Sep 19, 2019 @ 02:46 PM

There are several different benchmarks that marketing experts pay close attention to while running email marketing campaigns. These key performance indicators provide business owners with an idea of how successful their email marketing strategies are. By analyzing metrics such as the open rate or click-through rate, you can determine which areas of your email marketing strategy need improvement.

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Topics: email marketing best practices, email marketing tips, how do I increase my email click through rate, how to email market, email marketing campaign, email marketing, marketing email, email marketing terminology, Email Marketing Mistakes, Email Subject Lines, Email Marketing Strategy

The Most Important Key Performance Indicators for Digital Marketing

Posted by Dean Ravenola on Tue, Sep 17, 2019 @ 03:00 PM

Key performance indicators, or KPIs for short, are critical when trying to determine how successful your marketing campaign is. By keeping track of these indicators, your marketing team can ascertain out how to tweak your campaign to increase its effectiveness.

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Topics: conversion rates, Inbound Marketing Strategy, cost per lead, key performance indicators, cost per acquisition, market share, brand equity

Keeping up With Modern Day Digital Marketing [Infographic]

Posted by Dean Ravenola on Tue, Sep 10, 2019 @ 09:47 AM

Since the field is constantly evolving as new technology and trends develop, digital marketing can be difficult to keep up with. However, by analyzing patterns and statistics, experts can predict which trends are here to stay. This convenient infographic from Fullestop goes over the most important marketing tools experts say you should pay attention to in 2019.

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Topics: content marketing, Digital Marketing Trends, Voice Search, chatbots for business, Instagram for Business, Content Marketing Trends

The Most Effective Types of Video Content for Digital Marketing

Posted by Dean Ravenola on Fri, Sep 06, 2019 @ 12:25 PM

Videos have been one of the most popular types of content on social media for the past few years. According to a 2018 HubSpot study, 54% of consumers wanted to see more video content from a brand or business they support. Clearly the demand for video content is still on the rise.

So just what kind of video content should you be producing? There are so many different types of video formats that it can be difficult deciding which is the best for your company to utilize. That's why we at Imageworks LLC compiled the most successful kinds of video content into a comprehensive list for digital marketers.

 

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Topics: Video Marketing, How to Use Video for Marketing, Explainer Videos, Video Marketing Trends, Video Marketing Tips

The 3 Best Digital Marketing Applications of 2019

Posted by Dean Ravenola on Fri, Aug 30, 2019 @ 10:10 AM

No matter how great your business is, no one is going to hire you if they haven't heard of you. Although a solid marketing plan can make a world of difference when it comes to reaching clients, some companies are still limited by their tech. Digital marketing apps can help with organization, content creation, and provide useful metrics and data. Whether you own a small business or a fortune five hundred company, the applications on this list will help you streamline your marketing process and bring in new clients.

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Topics: CMS Applications, Hubspot, Google Analytics, Digital Marketing Tips, User Interaction and SEO, 2019 Digital Marketing

How to Boost Your Social Media Reach

Posted by Dean Ravenola on Tue, Aug 27, 2019 @ 02:20 PM

Social Media is a rapidly evolving field that is constantly adapting to provide consumers with the best experience possible through new platforms, tools, and apps. As the industry continues to develop, new opportunities are appearing for savvy marketers who have been carefully watching trends. Paying attention to how social media changes is the best way to capitalize on these trends and increase your social media reach.


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Topics: Social Media Marketing, social networking, Business Social Media, Managing Social Media, Social Media Content

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