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Crafting a business blog is important to gain loyal customers and grow your business. You should aim to entertain and inform the reader to help answer their questions about specific topics related to your industry. This article discusses how to craft the perfect business blog to generate more leads and boost online sales. 

Social media has provided a world to enhance creativity and individuality.  The same can be said for businesses. However, businesses need to develop a strategy to creatively and effectively generate more traffic to their website, which will increase sales and create more leads. The online social community has provided opportunities to represent your brand and communicate to a mass audience. This article discusses some creative tips on social media platforms to generate traffic and secure more leads. 

Do you feel like your website is not generating traffic like it used to? You've tried creating more content, adding new keywords and posting more on social media sites. Your traffic can be low for several reasons but the first step you may need to take, can be you need to simply redesign your website. This article discusses signs that it might be time to redesign your website to better appeal to larger audiences and convert more leads. 

Slow Loading Times 

According to KISSmetrics, 47% of consumers expect a web page to load in 2 seconds or less, and 40% of people will abandon a website that takes more than 3 seconds to load. This may not seem like a lot of time but an average website should be able to load within a second. Websites are constantly and quickly evolving so it's important to research new trends to keep your website up-to-date and and your design appealing and attractive. Your website needs to function quickly or people will feel like you may be an outdated source and move on to someone else. New and improved sites show a certain level of credibility so right off the bat, you seem like someone they can trust. If your website seems to be loading too slowly, there are several issues that could be taking too much space and it may mean it's time for a redesign. 

Simply put, social media is a popular an exciting way to network. This is true for individuals as well as any business of any size. Since the social media world has blown up even larger over the years, businesses should utilize this tool for communication and appeal to larger audiences to achieve higher sales and loyal customers. However, posting whatever you can to multiple platforms will tarnish your efforts and make you seem unreliable. So if you should only use a few, what are the right platforms to help increase your traffic? Before going through the different platforms make sure you understand your business as a living brand which will make communicating the tone of your message a simpler process.

The process of web design from start to finish may seem simple but in actuality, there are several elements that take time and precision to get the look and functionality you desire. As you work with your web design company, offer them and idea of the tone and appearance you want from your site. A professional company will be able to implement your ideas as well as offer advice of what may be more engaging to viewers. Below is a general outlook of each stage you will encounter throughout the design process with your CT web design company. 

Cold calling is a thing of the past and people now use the internet for their research and purchasing needs. Inbound marketing efforts help bring people to your website and in turn, will lead to more customers. As technology advances your business should to. This article discusses how to get started and prepare withy your inbound marketing needs. 

There are several components that need to work together to ensure your website is appealing and informative. People want to visit a site that answers their questions and is appealing to navigate through. This article discusses what components your CT website needs to succeed.  

Your call to action buttons are a vitally important part of your website.  A great CTA button can direct users, get them to take a desired action, improve conversion rates, and ultimately improve your lead generation. Let your users take action when they are happy with the information they read and utilizing CTAs will allow you to achieve that. However, it's important to think strategically and creatively to ensure your CTA is successfully achieving the objective.

It's common for a business to overlook the blogging aspect but actually blogging is a strategic tool to boost awareness. If written for the reader and not just for a sale, your blog can flourish and build up your reputation so people know you are the right business to go to for their needs. This article explains why blogging for your business is so effective and offers some tips on how to make sure your efforts are done efficiently.

More Informative Content

One of the most important components for business blogging is that you are providing people with more information to help them with any questions they may have. SEO is boosted when you are providing helpful and informative information rather than promotional and short content. Beware of blogging just to write a few tid bits here and there about your company. Your blog should be the answer to the question they have. If you can't thoroughly answer their question, why would they go to your website to learn more about you? Once you have provided the right information, you'll be able to add some keywords throughout the blog. Try not to overwhelm with too many of the same keywords or your blog will be seen as spam. SEO is about keywords, links and so on but it's also about the value of the information provided and i what your offering actually helps. If your blog can do this than more and more people will find it when they search for specific information through search engines.

It can be exhausting to constantly see boring straight lines and perfectly placed boxes on every website you visit. Every simple website looks the same with just a different color scheme, but web design has evolved greatly and new trends are arising for the 2016 year that are unique and can help your website stand out. This blog will describe some of the popular web design trends that we will be seeing a lot more of in 2016.