ImageWorksBlog

Every content marketer is under constant pressure to produce some form of content. However, you can't just push out any old half written, half thought out article if you're looking to attract customers. There is a demand for high quality content, but high quality content can take a long time to create and you may not have the time to devote to do it.

In today's day and age, having a website is a must, but you can't just have a website anymore. Website design and optimization are an important part of any company's online presence. After all, there are so many different things you can do with a website and its design to improve your business, traffic, and lead generation. Take it from us, ImageWorks recently redesigned our own website and we've seen a significant change in our business already!

Social media is one of the most unpredictable marketing channels in the industry, however, it is still one of the most powerful tools in any marketers' arsenal. Social media is easily the hottest way businesses are reaching out to potential customers, and when properly executed a social media marketing campaign can bring traffic to your website and generate new leads for your business. It is also a great way to connect with prospective buyers on an almost unlimited network. Facebook, Twitter, LinkedIn, Pinterest, YouTube, the list of options goes on and on, and with each network, your chances of connecting with clients increases.

55% of marketers surveyed reported higher click through rates for emails that included videos, and 41% saw an increase in the sharing or forwarding of emails.

Video marketing has taken over the marketing industry in a big way, why? Simply because video sells. So welcome to the start of the video revolution.

You may think that because inbound marketing has been around for a while now that it probably isn't a field of study anymore. Everyone knows everything about inbound marketing right? Actually, there's still a lot that's misunderstood or unknown about inbound marketing, creating some common misconceptions to look out for. If you're researching inbound marketing as a possible solution to your marketing troubles don't fall for everything you read or hear. After all, according to HubSpot, 79% of companies that have a blog report a positive ROI for inbound marketing this year.

Every blog should have a clear purpose, after all blogging is a tool that you are using in order to gain a rapport with your customers, website visitors, and prospective buyers. A blog should never be aimless, or left in shambles, or worse published half finished (gasp). You have to feel comfortable with your topic to ensure you will produce the best quality content you can. Coming up with a topic is hard stuff, we feel your pain, and trust me when I say that no one here has ever come in on a Monday morning (or any day really) and said, "I know what I want to blog about today yay!" Picking a blog topic takes planning, research, and time to select, and shouldn't be taken lightly. After all, it could be the difference between people reading it, or not. Need help getting started? Take a look at ImageWorks' best blog topic choosing practices!

In the last four months, Google has made 10 different algorithm changes. Seriously, 10. Holy moly guacamole, that fact alone is enough to make any marketer's head spin. So believe me when I say, it's really not all that surprising that your head is flooded by questions like, "What does that mean for my SEO, my keyword data, my life?!"

There are more than 700 million Websites on the internet since the dawn of the web happened almost two decades ago. Google gets 2.7 trillion searches each month, 119 million tweets are tweeted per day, and every 60 seconds more than 5,000 web pages are created. Wowzers, when you really stop to think about it, being on the internet, pretty much a big deal.

 If you have ever managed a social media platform, then you know that there are times when things can go horribly, horribly, (did we say horribly?) wrong. You wake up, head to work, log in to your computer, and there it is. One of the unholiest of unholy posts you have ever seen. Your hands start to sweat, your blood pressure rises, and all you want to do is hide away in a dark cave where the internet can never find you.