--- title: CT Inbound Marketing Blog | ImageWorks, LLC | Liza Cormier (3) description: This blog offers a multitude of posts concerning ct web design and inbound marketing. (3) --- 860.454.0582 [![IW2017](https://blog.imageworksllc.com/hubfs/ImageWorks_April2018/Image/logo.png) ](http://imageworksllc.com/) # ImageWorksBlog ## Liza Cormier ### Recent Posts ## [How to Utilize Facebook Marketing to Your Business's Advantage](https://blog.imageworksllc.com/blog/how-to-utilize-facebook-marketing-to-your-businesss-advantage) Posted by [Liza Cormier](https://blog.imageworksllc.com/blog/author/liza-cormier) on Tue, Aug 25, 2020 @ 03:56 PM - [Tweet](https://twitter.com/share) [![](https://blog.imageworksllc.com/hubfs/social-suggested-images/Facebook-page-design-header-image.jpg) ](https://blog.imageworksllc.com/blog/how-to-utilize-facebook-marketing-to-your-businesss-advantage) With Facebook being one of the most popular social media platforms, it’s also a great resource for businesses to utilize. Businesses of all kinds can benefit from including social media into their marketing mix as it can build brand awareness, help them engage with followers, and hopefully in turn produce paying customers. In this blog, we’ve put together some of the main ways Facebook can give your business a marketing advantage at every stage of the sales funnel. [Read More](https://blog.imageworksllc.com/blog/how-to-utilize-facebook-marketing-to-your-businesss-advantage) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/how-to-utilize-facebook-marketing-to-your-businesss-advantage#comments-listing) Topics: [Business Social Media](https://blog.imageworksllc.com/blog/topic/business-social-media), [Facebook Marketing](https://blog.imageworksllc.com/blog/topic/facebook-marketing) ## [5 Key Elements of Content Marketing](https://blog.imageworksllc.com/blog/5-key-elements-of-content-marketing) Posted by [Liza Cormier](https://blog.imageworksllc.com/blog/author/liza-cormier) on Fri, Aug 14, 2020 @ 04:54 PM - [Tweet](https://twitter.com/share) [![](https://blog.imageworksllc.com/hubfs/Depositphotos_238088558_xl-2015.jpg) ](https://blog.imageworksllc.com/blog/5-key-elements-of-content-marketing) More often than not, companies will try to ramp up the amount of content they create in order to see more results. But the problem with this tactic is that you’re putting less meaningful content out into the world, when the important thing is to remember your strategy behind it. In leaning too much toward content creation, it’s easy to lose sight of all the other important elements of content marketing. Let’s go over those elements so you can ensure you’re focusing on the right tactics for successful marketing.  [Read More](https://blog.imageworksllc.com/blog/5-key-elements-of-content-marketing) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/5-key-elements-of-content-marketing#comments-listing) Topics: [content marketing](https://blog.imageworksllc.com/blog/topic/content-marketing), [content marketing strategy](https://blog.imageworksllc.com/blog/topic/content-marketing-strategy) ## [The Impact of Coronavirus on SEO [Infographic]](https://blog.imageworksllc.com/blog/the-impact-of-coronavirus-on-seo-infographic) Posted by [Liza Cormier](https://blog.imageworksllc.com/blog/author/liza-cormier) on Fri, Aug 07, 2020 @ 05:16 PM - [Tweet](https://twitter.com/share) [![](https://blog.imageworksllc.com/hubfs/infographic.jpg) ](https://blog.imageworksllc.com/blog/the-impact-of-coronavirus-on-seo-infographic) From an SEO standpoint, there has been an overwhelming amount of data that is being analyzed about the impact coronavirus has had on various industries. People have spent more time on their devices looking up news coverage, updates on COVID-19 cases around the world, and more importantly, where they can find toilet paper and hand sanitizer near them. [Read More](https://blog.imageworksllc.com/blog/the-impact-of-coronavirus-on-seo-infographic) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/the-impact-of-coronavirus-on-seo-infographic#comments-listing) Topics: [SEO](https://blog.imageworksllc.com/blog/topic/seo), [SEO trends 2020](https://blog.imageworksllc.com/blog/topic/seo-trends-2020), [COVID-19 Response](https://blog.imageworksllc.com/blog/topic/covid-19-response) ## [4 Content Tips for Marketing Success](https://blog.imageworksllc.com/blog/4-content-tips-for-marketing-success) Posted by [Liza Cormier](https://blog.imageworksllc.com/blog/author/liza-cormier) on Thu, Jul 23, 2020 @ 04:08 PM - [Tweet](https://twitter.com/share) [![](https://blog.imageworksllc.com/hubfs/Depositphotos_238088558_xl-2015.jpg) ](https://blog.imageworksllc.com/blog/4-content-tips-for-marketing-success) No one could’ve predicted the impact COVID-19 would have across business activities, especially marketing. Throughout the last few months, many businesses have somewhat or completely halted their marketing efforts, as they know their target audience isn’t interested in engaging with them. It’s been trying times, but in adversity lies opportunity, and many businesses may not know how much success their digital marketing efforts could yield right now. [Read More](https://blog.imageworksllc.com/blog/4-content-tips-for-marketing-success) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/4-content-tips-for-marketing-success#comments-listing) Topics: [content marketing](https://blog.imageworksllc.com/blog/topic/content-marketing) ## [How to Improve Your Content Performance](https://blog.imageworksllc.com/blog/how-to-improve-your-content-performance) Posted by [Liza Cormier](https://blog.imageworksllc.com/blog/author/liza-cormier) on Thu, Jul 16, 2020 @ 02:14 PM - [Tweet](https://twitter.com/share) [![](https://blog.imageworksllc.com/hubfs/Depositphotos_136298978_xl-2015.jpg) ](https://blog.imageworksllc.com/blog/how-to-improve-your-content-performance) Regularly posting content for your business is important in order to stimulate brand awareness as well as define your target audience by analyzing the different demographics you’re attracting. Good content is one thing, but great content will see far better results. There are various marketing tactics you can utilize to make some great content that not only performs, but hopefully results in conversions. Keep reading for more detailed ways you can improve your content performance. [Read More](https://blog.imageworksllc.com/blog/how-to-improve-your-content-performance) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/how-to-improve-your-content-performance#comments-listing) Topics: [Content Writing](https://blog.imageworksllc.com/blog/topic/content-writing), [website content writing tips](https://blog.imageworksllc.com/blog/topic/website-content-writing-tips) ## [How to Perform a Content Audit](https://blog.imageworksllc.com/blog/how-to-perform-a-content-audit) Posted by [Liza Cormier](https://blog.imageworksllc.com/blog/author/liza-cormier) on Wed, Jul 15, 2020 @ 12:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.imageworksllc.com/hubfs/Depositphotos_127559380_l-2015.jpg) ](https://blog.imageworksllc.com/blog/how-to-perform-a-content-audit) A content audit can help you determine the performance of your website’s content and how you can improve upon it. A content audit is more than just reading through your website’s content. For an effective content audit, you’ll need to rely on some online tools to help get the data you need. If you think it’s time for a content audit, keep reading to find out what you’ll need and how to perform one.  [Read More](https://blog.imageworksllc.com/blog/how-to-perform-a-content-audit) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/how-to-perform-a-content-audit#comments-listing) Topics: [quality content](https://blog.imageworksllc.com/blog/topic/quality-content), [Content Audit](https://blog.imageworksllc.com/blog/topic/content-audit) ## [What is a Content Audit?](https://blog.imageworksllc.com/blog/what-is-a-content-audit) Posted by [Liza Cormier](https://blog.imageworksllc.com/blog/author/liza-cormier) on Mon, Jul 13, 2020 @ 12:00 PM - [Tweet](https://twitter.com/share) [![](https://blog.imageworksllc.com/hubfs/171_Y29udGVudC1lbGVtZW50.jpg) ](https://blog.imageworksllc.com/blog/what-is-a-content-audit) All websites should have good content. So how do you know whether or not your content is good? A content audit can help you determine its performance and improve your website’s quality. If you think a content audit is something that would benefit your website, keep reading to learn more about what a content audit is and why it’s important.  [Read More](https://blog.imageworksllc.com/blog/what-is-a-content-audit) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/what-is-a-content-audit#comments-listing) Topics: [content](https://blog.imageworksllc.com/blog/topic/content) ## [How to Write a Blog Post](https://blog.imageworksllc.com/blog/how-to-write-a-blog-post) Posted by [Liza Cormier](https://blog.imageworksllc.com/blog/author/liza-cormier) on Thu, Jul 09, 2020 @ 03:50 PM - [Tweet](https://twitter.com/share) [![](https://blog.imageworksllc.com/hubfs/Depositphotos_63107903_original-min.jpg) ](https://blog.imageworksllc.com/blog/how-to-write-a-blog-post) Blogs can be an integral part of a company’s marking efforts, yet they often fail due to poor SEO and marketer’s inability to maintain them. So how can you ensure your blog posts are reaching your target audience and generating traffic that can be turned into leads? We’re going to go over some of the fundamentals of blogs including what they are, what makes a good blog post, and how to write one. [Read More](https://blog.imageworksllc.com/blog/how-to-write-a-blog-post) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/how-to-write-a-blog-post#comments-listing) Topics: [ingredients for a blog post](https://blog.imageworksllc.com/blog/topic/ingredients-for-a-blog-post) ## [What is Engaging Content?](https://blog.imageworksllc.com/blog/what-is-engaging-content) Posted by [Liza Cormier](https://blog.imageworksllc.com/blog/author/liza-cormier) on Fri, Jun 26, 2020 @ 09:38 AM - [Tweet](https://twitter.com/share) [![](https://blog.imageworksllc.com/hubfs/Depositphotos_72951479_xl-2015.jpg) ](https://blog.imageworksllc.com/blog/what-is-engaging-content) The word “engaging” gets tossed around in the SEO world quite a bit, especially when referring to content. Many people waste time and energy trying to create content with little to no results. That’s why having engaging content - which entices people to take action - proves to be more successful. In this blog, we’re going to go over some of the fundamentals of engaging content, how it’s measured, and why it’s important.  [Read More](https://blog.imageworksllc.com/blog/what-is-engaging-content) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/what-is-engaging-content#comments-listing) Topics: [Engagement](https://blog.imageworksllc.com/blog/topic/engagement), [Social Media Content](https://blog.imageworksllc.com/blog/topic/social-media-content) ## [Organic vs. Paid Social Media: Pros and Cons](https://blog.imageworksllc.com/blog/organic-vs.-paid-social-media-pros-and-cons) Posted by [Liza Cormier](https://blog.imageworksllc.com/blog/author/liza-cormier) on Fri, Jun 19, 2020 @ 12:59 PM - [Tweet](https://twitter.com/share) [![](https://blog.imageworksllc.com/hubfs/Depositphotos_71497055_xl-2015.jpg) ](https://blog.imageworksllc.com/blog/organic-vs.-paid-social-media-pros-and-cons) Understanding the difference between organic and paid social media isn’t too hard of a concept as the names of each explain themselves - Organic is free social media content curated to reach your followers, while paid is also shared with your followers but can potentially reach further, but is promoted at a cost. But what is important to distinguish between the two are the strengths and weaknesses of each. We’re going to go over some of the pros and cons that come with both organic and paid social media.  [Read More](https://blog.imageworksllc.com/blog/organic-vs.-paid-social-media-pros-and-cons) 0 Comments [Click here to read/write comments](https://blog.imageworksllc.com/blog/organic-vs.-paid-social-media-pros-and-cons#comments-listing) Topics: [Business Social Media](https://blog.imageworksllc.com/blog/topic/business-social-media), [Paid Social Media](https://blog.imageworksllc.com/blog/topic/paid-social-media) [Previous](https://blog.imageworksllc.com/blog/author/liza-cormier/page/2) [All posts](https://blog.imageworksllc.com/blog/all) [Next](https://blog.imageworksllc.com/blog/author/liza-cormier/page/4) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Social Media Marketing (122)](https://blog.imageworksllc.com/blog/topic/social-media-marketing) - [Inbound Marketing (103)](https://blog.imageworksllc.com/blog/topic/inbound-marketing) - [SEO (99)](https://blog.imageworksllc.com/blog/topic/seo) - 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